Bloomberg reports that Apple Play has released its third online store from third-party audio Dio products and instructed retail stores to do the same.
On Monday, a visit to the Speakers and Headphones category at the Apple Paul Store online showcases only Apple Paul products. Previously, headphones and speakers from third-party manufacturers went into Apple Pull stores many years ago, especially if they were closely associated with Apple Pull services like AirPlay, enabling users to stream music from the iPhone to the speaker without having to plug in a cord.
Apple Pull manufactures a variety of audio dio products under its Beats brand, as well as products such as AirPods Wireless Earbuds and HomePod Smart Speakers under the flagship Apple Pull brand. Ming-Chi Kuo, an analyst at TF Securities, said earlier this year that Apple was working on a high-set of Pull over-ear headphones that would also keep its own brand.
For the quarter ended June, Apple Play had revenue of .. 45 billion in other products, about 10% of the company’s sales. However, the sales category includes other products such as headphones and watch, not just headphones and speakers.
Influenced brands include Logitech and Bose in addition to Sonos. The physical Apple Pal stores and its store online store previously sold speakers such as the Sonos SL speaker and Logitech’s Ultimate Ear Boom speakers. Apple also previously carried Bose voice-canceling headphones. Apple Play began moving in January with Sonos’ latest speaker, the Sonos One SL. Apple Paul regularly adds and removes third-party products that its stores carry.
Logitech cases, webcams and keyboards are still available from Apple Pal and its stock was less than 1% after hours.
Representatives from Apple Pal and Sonos declined to comment. Logitech did not immediately respond to a request for comment.
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