Apple has a lot of subscription services, and now it wants to bundle them together. As Bloomberg reports, the company is preparing a series of bundles – currently called “Apple One” internally – that will offer multiple Apple-made services at a reduced monthly price. The cheapest will reportedly combine Apple Music and Apple TV +, followed by more expensive options that stack Apple Arcade, then Apple News +, and finally iCloud storage on top. There is also a version that will include a Peloton-style virtual fitness service, named Seymour, according to Bloomberg.
The composition of each bundle could change before launch. Bloomberg is confident, however, that Apple One packages will support the company’s Family Sharing system, allowing up to six people to benefit from the same subscriptions. According to Bloomberg, the new bundles are scheduled to launch alongside the new iPhones in October. The next version of their mobile operating system, iOS 14, will also explore the apps you already use and suggest packages that make the most sense.
If you lose track, the company currently offers the following subscription services: Apple Music, Apple Arcade, Apple TV +, Apple News +, iCloud, Apple Care, and an iPhone upgrade program. The company has tried a few different schemes to increase adoption over the years. For example, you can get a year of Apple TV + if you buy a new Apple device and submit the relevant offer within 90 days. The streaming service, which only offers Apple-funded movies and TV shows, is also bundled with the Apple Music student plan.
