Mobile device management is the heart of every Apple business client’s network stack. Until now, Apple generally relied on third-party companies when it allowed its customers to deploy, protect, and manage devices in the corporate environment. Today, Fleetsmith announced that Apple acquired them. This acquisition will give Apple a proprietary MDM solution to offer its customers.
We started Fleetsmith to balance IT security and management needs with the experience that users love from Mac, iPad, and iPhone. We are proud of the incredibly talented team we have built and that we have stayed true to our mission: to make powerful and secure Apple fleet management available to everyone.
We are delighted to join Apple. Our shared values of putting the customer at the center of everything we do without sacrificing privacy and security means that we can truly fulfill our mission, delivering Fleetsmith to companies and institutions of all sizes, worldwide.
This announcement comes immediately after Apple’s WWDC 2020 session on what’s new in Apple device management.
Apple’s entire business strategy for management has focused on APIs, and therefore I believe this announcement is good for the entire industry. Apple will build a product on its own APIs, so they will probably be even more robust for the other MDM providers. Fleetsmith was a promising company in the MDM space, so it makes perfect sense for Apple to buy them. Apple’s commitment to the company continues to grow, and I am excited about the future.
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