The prehistoric family Batterman is challenged by a rival family, which claims to be better and more developed.
Universal
Reaching movie theaters on Thanksgiving “The Crude’s: A New Age” has been a rare bright spot for operators who have been forced to show older movies at discounted prices for the past few months.
While some small budget films have entered this fall, these titles are not raising the need for movie theaters to survive. The animated story of a prehistoric family will be one of the first releases with a budget of over 50 million since it entered the home through “Tenet” in September.
Cinema owners hope the DreamWorks movie will bring parents and children back to the theater, despite a steady rise in coronavirus cases and fears of further shutdowns. But industry analysts are not optimistic that the family-friendly title will be the savior of office fees.
“The spike in cases suggests to me that only stupidity will go to the theater with their children,” said Michael Patcher, an analyst at Wedbush.
The film follows Crude, a family voiced by Nicholas Cage, Emma Stone, Catherine Kinner and Ryan Reynolds, as they search for a safe place to go home. The family finds a wall-in-heaven already inhabited by another family, called the Battermen.
Tensions between families are growing, but those differences have to be put aside when a new threat forces them to leave the safety of their new home. The cast includes Peter Dinklage, Leslie Mann and Kelly Mary Tran as Betterman.
“The first movie was beautiful, but it was years ago, and you shouldn’t be in need of a sequel to make people risk their lives,” Patcher said. “I think it will be non-occasional in theaters.”
In 201 In, U.S. And “The Crude” માં .6.6 in its opening week in Canada. earned a million, the sequel of which will not come close to touching its first weekend.
“Crude: A New Age” could reach between “10 million and દરમિયાન 15 million during its first five days, citing conversations with other analysts in the industry, said Doug Stone, chairman of Bax Office Fees Analyst.
However, that figure could be overly optimistic. Universal, which owns DreamWorks Animation, has struck deals with several cinema chains that allow it to put films on demand on premium video 17 days after their theatrical release.
Stone said families may be reluctant to visit theaters and choose to hold the film until it is digitally available.
According to a CNBC analysis of Johns Hopkins University data, U.S. On Sunday, a seven-day average of 1,170,8555 new cases continued to be recorded on a daily basis.
“I think ‘Crude’ is the last dramatic release we’ll see this year. ‘” It’s getting so bad in two weeks that governors have to get in. “
Two weeks ago, U.S. There were 2,800 theaters open in, representing about 1% of open theaters during the same period last year, according to ComScar data. In this most recent week, about 2,100 theaters are open – less than 40% of what was open last year.
M.K.M. Eric Handler, managing director of Partners Media and Entertainment Equity Research, said: “I think the biggest problem right now is the issue of office fees, which is forcing many theaters to close due to the growing number of cases.
“With the theater business being limited, show time is reduced and those who are confused about whether theaters are also open are a bit confused, it will be difficult for any film to succeed at the moment,” he said. “I imagine ‘Crowds 2’ does a little better than some other recent releases but that’s not really saying much.”
Disclosure: Comcast is the parent company of NBC Universal and CNBC.
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