If you haven’t heard, retail is in trouble. Except Hundreds Clothing stores that have been permanently shut down since shopping stopped after the coronavirus, we’ve also seen last year see a slow (albeit no less tragic) decline like mall staples. Messi And Jesse PennyNot to mention bankruptcy Forever 21 And Neiman Marcus. Meanwhile, customer surveys Suggests There is a good chance that some people will be OK with never setting foot in a brick-and-mortar store.
It’s against this blindly shallow background that Amazon has rolled out Luxury stores, Which may be roughly one of the most obscure adventures 1.5 trillion The company has started. Just to give the invited program 1% what cess what company Calls “A store ‘experience within the store’ within the Amazon app. Brands can “make independent decisions about their inventory, preferences and prices” about what they want to display on their Amazon page, and potential customers can use their devices through a full 360-degree Most views of each piece of clothing Amazon’s site can gather in detail.
“With Prime Delivery, enjoy the latest collections and exclusive items of every luxury brand,” the company describes. Website, Which he labels as, “The address of the world’s most sought-after fashion and beauty brands is in the palm of your hand.”
Although The largest retailer For clothing in the U.S., Amazon has been fighting the court for years for high-end brands (and their top buyers). Major Kochhar brands such as Louis Vuitton and Chanel have turned their respective noses into ecommerce giants. Far behind As with 2011, citing concerns about many, many counterfeits floating on the Amazon ecosystem, the company directly benefits every day.
Earlier this year, LVMH CEO Bernard Arnault (who oversees Collective Accommodation Louis Vuitton, Fendi and others) Said:
“They use their database to connect customers with sellers and they take a percentage, which leads them – and we’ll try to fight this on their site and others – to sell counterfeit products.”
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Yes, no thanks. And it doesn’t even touch the way Common brands Over the years the platform has largely dominated and the Amazon Shop format Does not scream “Upscale” for the average upscale shopper. That’s why it’s an in-app preview of an app that’s an app Got on his handsWith its Spartan design and gold on the white color scheme – Guy Firi Hoodies (or Anything else) Saturday night.
Luxury stores feel like a joyous victory based on Amazon’s merits and more so it just sees the result of a complete epidemic-induced storm. The whole country is locked in large numbers for months Turned to Amazon To get her shopping fix and now she’s stuck in the company’s web.
In the last quarter of the company, subscription services Skyscraper, And the company raised a whopping 50 50 + billion in retail sales. If Bezos’ ultimate goal for his company is to buy shopping online Synonyms With the Amazon brand, it’s doing a pretty good job.
This is why Vogue’s interview with Alex Bolen, CEO of luxury retailer Sc Scar de la Renta and first brand partner in Amazon’s recent venture, says so, especially when Bolen was pressed about the brand’s previous decorations to keep him warm in such a comfortable position. Partnership (our emphasis):
I can guess that somewhere 100% of our existing customers are on Amazon and a large percentage of them are PM. So they are already in that environment, ”he says. “For me, getting new customers as well as getting more thinking with existing customers is the name of the game. We want to be able to talk to her wherever she is comfortable shopping. ”
When pressed about the perceived resistance to luxury for the world’s largest retline seller, he adds: “The idea that you don’t want to talk to a customer where she spends a lot of time is a mistake.”
Amazon’s marketplace is a common product. There is a quarrel with that Fraud, Fake reviews, And shit that you can literally get Killed. Those who continue it are subject to the people Inhumane workplace conditions And sometimes Die Result form. But ultimately, Amazon, as long as none of them seem to mind, cannot maintain the market power of this common product, and in turn, to use the same market power. Strong competitors Played by the unfair rules of Amazon. In In the case of its luxury wing, it looks like Amazon finally managed to get the edge One up Of His fiercest opponents Not just by Fatal force, but lethal, benefiting an economy-crushing global epidemic.
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