- Amazon is partnering with Oscar de la Renta to launch a series of top fashion storefront “luxury stores” backed by e-commerce giant.
- Only “eligible PM members” who receive invitations will be able to access the storefront.
- This ad is a big step for ret online retailers who are looking to expand their fashion ingings.
- Brick-and-mortar retail has been devastated by the economic effects of the COVID-19 epidemic, while Amazon saw a 40% year-over-year increase in sales in the second quarter.
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Amazon is partnering with fashion house invitation Scur de la Renta, which launched its first invitation online, invitation-only “luxury stores.” Has done to launch. The initiative, which will announce additional partnerships in the coming weeks and months, will be the design custom stores of powerful fashion brands in the Amazon marketplace.
The Oscar de la Renta store unleashes 360 viewing capabilities, allowing shoppers to see every detail of clothing before purchasing, and access the Oscar de la Renta Fall / Winter 2020 collection, currently only available on designer boutiques and websites , In an Amazon press release.
But while any boutique or sc sker de la Renta can visit the website, the Amazon luxury store has an extra level of exclusivity. Amazon is only sending out invitations to “eligible PM members,” the company says. While Prime members may request a store access request from the online store, Amazon declined to disclose how much time they would spend on the waiting list, or how many people have already logged in.
Tuesday’s announcement is a big step for ret online retailers, who have long sought to enter the 300 300 billion global luxury market, and have made a splash in the fashion industry. Since Kristin Beach took the mp as Amazon’s fashion head, retail online retail giant has also created the Prime and Wardrobe, which on Prime is “Try Before You Buy”, and briefly Echo Look, a smart camera that provided a fashion device (Echo Look). ) Was closed in July, according to Edge.)
The move comes at a time when brick-and-mortar is going out of fashion. In June, Valentino claimed to have terminated his lease on his boutique on Fifth Avenue in New York City, according to the Wall Street Journal. And in August Gust, Lord & Taylor declared bankruptcy and said it was closing its stores after 194 years of business.
The partnership with Amazon, whose sales rose 40% in the second quarter, could be a saving grace for brands boosting their e-commerce furings amid the negative impact of Covid-19 on purchases. In May, with the goal of using Amazon online sales to help independent designers stay afloat, Amazon also teamed up with Vogue to create a storefront for high-end designers like Derek Lam and Tabitha Simmons.
For existing key members, here’s how to request Amazon’s scissor de la renta luxury store requests on your smartphone or computer:
