U.S. Will soon become a subsidiary of Amazon, one of the last major independent podcast networks in the world.
On Wednesday, this Announced the e-commerce giant That was the acquired Wonder, the podcast publisher, “Dirty John,” “Dr. Death, “” professional wars, “and” shrink front door. “
“Amazon Music launched podcasts in September 2020, and together with Wonderie, we hope to accelerate the growth and development of podcasts by bringing creators, hosts and immersion experiences from around the world, just like music,” the company said. Said in the statement. “This is an important moment in expanding Amazon’s music offer beyond music as listener habits develop.”
However Amazon does not initially disclose the long-awaited terms The deal, a report in the Wall Street Journal, estimates that Amazon could retain Wonderland for about 300 300 million – a figure that would be higher than the price. Spotify paid When he scooped Gimlet Media Back In 2019.
Another source who spoke to the journal suggested that Wonder was on its way to netting annual revenues. More than 40 million m in 2020, about 75% of which comes from advertising profits.
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The Spotify deal seems to be the brass ring that is reaching for Amazon, especially considering that the former company’s raid on the podcast has been so successful that it The report is already under consideration Just launching subscribers Tires.
While Amazon did not outline a deadline for the deal, it noted in a blog post that the experience of listening to Wondry’s content would not change for short-term users, and that it would use its resources. “Continue to bring more customers into streaming as we expand the selection and ensure we enjoy, find and listen to producers and artists for our customers. “
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