Amazon is preparing to add Live Linear TV to its Prime Video line.
The technology blog protocol first found job listings that set out plans to add live programming, including one from LinkedIn that says “We are looking for an experienced Product Manager for the Prime Video Linear TV team to redefine how customers view content. 24/7 linear broadcast TV. “
Protocol spoke to an anonymous inside source who said Amazon is “actively seeking” deals that would bring live programming to the platform.
In January, we reported that Amazon had been considering the idea of launching a live TV streaming service, and many expected Amazon to buy PlayStation Vue when it went on sale.
At the time, Amazon had chosen to focus on Amazon channels and continue to create the collection of content available free of charge to Amazon Prime customers.
Bringing live video to viewers would not be a completely new concept for Amazon. The company made a deal with the NFL to broadcast Thursday Night Football and the partnership was a great success for Amazon.
Along with individual events, it seems Amazon is interested in having live broadcasts 24 hours a day, 7 days a week. Protocol shared a line from a job listing that says “Linear TV allows customers to watch broadcasts of their favorite TV stations 24 hours a day, 7 days a week, broadcasting programs including sports, news, movies, awards, special events and television shows. “
When live television launches on Amazon, it will likely resemble lineups on The Roku Channel and Pluto TV. However, with a source saying “You should assume they are talking to everyone,” Amazon may be planning to take over some of the paid services.
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