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Target announced coronavirus-related adjustments to its 2020 Christmas shopping calendar this week as it prepares for the normally crowded shopping season.
Not only will Target stores close on Thanksgiving, but the big box retailer will begin launching deals in early October to prevent large crowds from congregating during the holiday rush.
BLACK FRIDAY SHOPPING COULD BE VERY DIFFERENT THIS YEAR
“Let’s face it: historically, searching for deals and Christmas shopping can mean crowded events, and this is not a year for crowds,” Target said. “That is why our biggest vacation deals will be available sooner than ever, so you can shop safely and conveniently without worrying about missing out on the deals that are generally featured later in the season.”
| Heart | Security | Latest | Change | Change% |
|---|---|---|---|---|
| TGT | TARGET CORP. | 122.91 | -0.80 | -0.65% |
Target will present its “lowest prices of the year” both online and in-store starting in early October throughout the holiday season. The company claims that the first offers will offer “flexibility” for buyers who typically face a smaller window to achieve those big savings.
Although its stores will be closed during Turkey Day, the retailer promises that its offerings will be presented before and after November 26.
WALMART WILL INVEST $ 428M IN WORKERS WITH NEW BONUS ROUND, STORES TO CLOSE THANKSGIVING DAY
The move comes as retailers prepare for the normally crowded shopping season. But with the virus progressing in the south and west, retailers are trying to keep crowds from gathering like years ago.
People wearing masks avoid social estrangement while waiting in line to enter Target in Herald Square amid the coronavirus pandemic on May 16, 2020, in New York City. (Photo by Alexi Rosenfeld / Getty Images)
Target has also stepped up its security measures in recent weeks to keep shoppers safe while inside their stores, including the requirement for face masks or mandatory coverage for all guests beginning August 1.
Target had already required its employees to cover themselves before their shift, and more than 80 percent of its stores had already required guests to do so due to state and local regulations.
The company also increased its cleaning and disinfection measures, implemented dedicated shopping hours for vulnerable guests, added Plexiglass protectors, and at the same time monitored guest access.
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To date, the number of confirmed cases in the US has exceeded 4.2 million, according to data from Johns Hopkins University.
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