A decent boy: Netflix India faces a boycott call on the kissing scene


The exchange takes place in the “A Friendly Boy” series, an adaptation of Indian author Vikram Seth’s award-winning novel, released on the streaming service last month.

The story follows the love life of a young Hindu woman and at one point, she is shown being kissed by a Muslim man in a Hindu temple.

Which has proved controversial for some viewers in India, including Hindu nationalist politicians. On Sunday, according to local media reports, “#boycountnetflix” was trending on Twitter. On the same day, Madhya Pradesh Home Minister Narottam Mishra, Said On Twitter he said he had “asked the police to investigate this controversial material.”

Mishra, a member of the Hindu Nationalist Bharatiya Janata Party (BJP), said it contained highly offensive material that hurt the feelings of people of a particular religion.

“I have requested the authorities to check whether and why and for what purpose this program and this theme have been restarted. [streaming] Platform, “ They are investigating what legal action they can take, he said.

BJP youth leader on Saturday – Gaurav Tiwari – He told reporters he had filed a separate complaint against Netflix’s vice president of content and its director of public policy in relation to the show. The complaint accuses Netflix of intentional or malicious acts aimed at “inciting religious sentiment.” “Under Indian law, such an offense is punishable by up to three years in prison, a fine or both.

Netflix declined to comment.

To accept India

Prime Minister Narendra Modi was elected a landslide victory for his BJP party last year, with many Indian Muslims saying their emphasis on empowering India’s Hindu majority has made them feel like second-class citizens in their country.
News India also comes at a sensitive time for streaming services. Earlier this month, the government announced new rules for digital media, saying regulation of streaming online streaming platforms would be introduced by the Ministry of Information and Broadcasting.

Which could start companies like Netflix to follow the same restrictions as traditional media.

India is a big part of Netflix’s pressure in Asia. In the last two years, it has poured 400 million into the market, turning the country into one of its major regional manufacturing centers. Earlier this year, it also added a Hindi option to its platform to reach more Indian users.

“A Friendly Boy,” a BBC production that was later acquired by Netflix, is one of the India-focused titles the company is releasing there. According to a summary on Netflix’s website, the show focuses on “Modernity Faces Tradition.”

Interfaith pulls the couple commercially after the Indian jewelry brand reacts

It could also be a description for the current cultural debate in India. Recently, many politicians have been floating the subject of “Love Jihad,” an Islamophobic theory, claiming that Muslim men lure Hindu women to religion under the pretext of marriage.

Mishra told reporters this month that a law would be enacted in his state if he was found guilty of committing an act known as “love jihad”.

Other businesses have also been thrown out by similar controversies. Last month, an Indian jewelery brand pulled out an advertisement showing a Muslim family with their Hindu daughter-in-law after criticism from some in the Hindu community.

– Helen Reagan, Priyali Sur and Vedika Sude contributed to this report.

.