In a normal year, a brand new F-150 pickup would dominate the news for Ford. This is apparently not an ordinary year, and we are not just talking about coronavirus. The new Bronco is driving waves like crazy, but in the midst of all the news about rockcrawling and Jeep Wrangler comparisons, this tidbit at F-150 prices appeared in the forums today on F150gen14.com.
Do we not know F-150 prices? Not official, and not complete for all models. We know the truck will start with an MSRP just over $ 30,000, and fully optional it will be $ 80,000 more. Somewhere in the middle of that range is probably where Ford will be selling most of its F-150s, and five pages of nice ordering manuals for dealerships now tell us how much the various trim levels, options and packages will cost.
Details can be found on the forum, but in case the leaked documents happen to disappear, here is a basic break of F-150 trim levels in 6.5-foot configuration with short boxes, with MSRP and invoice prices mentioned. Prices below do not include destination and delivery costs of $ 1,695.
Ordinary cab
| Model | Ride | Invoice (With Holdback) | MSRP |
| XL | 4×2 | $ 27,638 | $ 28,940 |
| XL | 4×4 | $ 32,074 | $ 33,585 |
| XLT | 4×2 | $ 32,772 | $ 35,050 |
| XLT | 4×4 | $ 35,975 | $ 38,475 |
Supercab
| XL | 4×2 | $ 31,539 | $ 33,025 |
| XL | 4×4 | $ 34,815 | $ 36,455 |
| XLT | 4×2 | $ 35,492 | $ 37,960 |
| XLT | 4×4 | $ 38,696 | $ 41,385 |
| Lariat | 4×2 | $ 42,258 | $ 45,195 |
| Lariat | 4×4 | $ 45,459 | $ 48,620 |
Supercrew
| XL | 4×2 | $ 36,247 | $ 37,995 |
| XL | 4×4 | $ 40,717 | $ 42,635 |
| XLT | 4×2 | $ 38,910 | $ 41,615 |
| XLT | 4×4 | $ 43,281 | $ 46,290 |
| Lariat | 4×2 | $ 44,702 | $ 47,810 |
| Lariat | 4×4 | $ 49,037 | $ 52,445 |
| King Ranch | 4×2 | $ 52,949 | $ 56,630 |
| King Ranch | 4×4 | $ 56,152 | $ 60,055 |
| Platinum | 4×2 | $ 55,548 | $ 59,410 |
| Platinum | 4×4 | $ 58,752 | $ 62,835 |
| Limited * | 4×2 | $ 66,155 | $ 70,825 |
| Limited * | 4×4 | $ 69,305 | $ 74,250 |
* Limited trim only available in 145-inch wheelbase with 5.5-foot box.
In addition, the more expensive options include the 3.0-liter diesel that goes for $ 4,995 on select models. Equipment Group 302A (High) priced at $ 5,730 includes a wide range of tech and exterior items, while Equipment Group 502A (High) costs $ 6,920 and offers even more tech like the hybrid system.
The prices do not provide descriptions for the packages, but a rather leaked ordering guide provides all the information. Think of yourself as warned, because the order guide is literally 40 pages long. If you’re the type of person who has a little patience, it may be best to wait for the official F-150 configurator to go live.
That should happen soon, as 2021 F-150 sales are expected to begin in the fall of 2020.
