Monthly Archives: July 2020

Ford Bronco’s reserves far exceed expectations, executives say

The new Ford Bronco SUV is already exceeding the company’s expectations before hitting dealership showrooms next year. More than 150,000 bookings have been made for the next two- or four-door SUV, far exceeding Ford Motor’s initial expectations, according to executives. “That exceeds our optimistic expectations,” Ford CFO Tim Stone told …

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