Technology that could be proven to protect consumer data with the same security as U.S. intelligence agencies remains behind the sale of TikTok, according to one analyst, after President Trump said he would support Oracle’s purchase of TikTok, the Chinese-owned viral video app that ‘ t his administration says it should be sold in the coming weeks.
Earlier this month, President ByteDance, TikTok’s parent company, was given 45 days to sell its stake as opposed to U.S. restrictions. Add to that a 90-day advance deadline of September 15 to ban the service under a national security law.
Trip Chowdhry, director of Global Equities Research, says the app makes ordinary people a ‘star’, but it’s full of personal data about US citizens. “We live in a data economy,” Chowdhry said. “Your information as a U.S. citizen is a national treasure. Just as the US protects its largest monuments, personal information also needs protection. Technology from Microsoft and Facebook is not enough to do that. ”
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In principle, Microsoft does not have the security in its cloud infrastructure at the semiconductor chip level like the Oracle Gen 2 Cloud Spartan chip, Chowdhry said.
Chowdhry, who worked at Oracle for several years in the mid-1990s fresh out of school after graduating from the University of Southern California, said Oracle was late to enter welfare services and had the opportunity to learning from the mistakes of others.
Spamming the app and generating content through advertising also requires security to prevent phishing attacks. Markets pay Facebook to advertise on the platform without a sense of data security, he said.
How do consumers feel about the impact on their privacy when it comes to using an app that has become widespread and popular?
Measure Protocol, a person-based data brand, asked a community of more than 1,200 18- to 35-year-olds questions about their use of TikTok, and responses to privacy concerns.
Of those who took part in the survey, 70% use TikTok and of those, 28% are heavy users.
Some 46% are familiar with privacy concerns. Some 59% have expressed some concerns, and 35% agree, strongly as something, with the president’s ban. Of those who are very concerned about privacy, 51% strongly agree with the ban.
Not everyone agrees that Oracle wins the bid.
“While Oracle has a strong arm in data security and protection, the company does not currently have its hands in content creation or distribution,” said Chris Emme, chief revenue officer of Tsu, a social network. “Contrary to what most people associate with Microsoft – Outlook, Office, Windows – the company is deeply invested in entertainment and distribution – XBox and LinkedIn – and is equipped for the purchase of TikTok. Data security is obviously at the forefront of this conversation, but from a media technology point of view, I do not see what a company like Oracle would logically want to do with a streaming platform like TikTok based on lack of experience. “
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