We should stop pretending we’re going to have a summer movie season

Yes, it is possible that Mulan and Beginning it will stick to its new release dates, and that the movies currently slated for July and August will not be delayed any further. At best, and I guess Sony’s romantic comedy The broken hearts gallery it will not stay in its current space on July 17, we will get a single month of possible “summer movies”. For all intents and purposes, the summer of 2020 will begin on July 31 with Deranged and the reissue of the tenth anniversary of Start and will end September 4 (Labor Day weekend) with Paramount
‘s A quiet place Part II.

That’s not a summer movie season, and I’ll argue that only the fallacy that it can be is what keeps Mulan and Beginning in the “summer months”. Right now, The broken hearts gallery It is scheduled for July 17. But it will surely move. Sony bought the rom-com PG-13 from Natalie Krinsky and scheduled it for July 10, which was supposed to be just between Deranged (July 1) and Beginning (July 17th). But then Warner Bros. Beginning moved to July 31 and Solstice Studios’ Deranged moved to July 10, pushing the film Geraldine Viswanathan / Dacre Montgomery to July 17.

The great movements of Beginning and Mulan puts on the Gerard Butler disaster movie Greenland (currently set for August 14) and Janelle Monáe’s horror movie Antebellum (moved from April 24 to August 21) in the proverbial line of fire. Orion’s Bill and Ted face the music, moved from August 21 to 14 after Beginning He first left his initial launch pad on July 17 and is now slated for August 28 alongside Fox and Disney.
constantly delayed The new mutants. Right now, assuming nothing changes (ha!), This is the “summer movie season” for movie premieres …

The broken hearts gallery (July 17 / Sony)

Start (July 31 / Warner Bros.)

Deranged (July 31 / Solstice Studios)

Beginning (August 12 / Warner Bros.)

Greenland (August 14 / STX Entertainment)

Antebellum (August 21 / Lionsgate)

Mulan (August 21 / Disney)

I let it go (August 21 / Focus functions)

Bill and Ted face the music (August 28 / Orion)

The new mutants (August 28 / Disney)

A quiet place Part II (September 4 / Paramount)

Monster hunter (September 4 / Sony)

Honest thief (September 4 / Open Road)

Of those 13 releases, Honest thief It’s downright dim as Open Road has just taken national rights to the action thriller Liam Neeson and may release it at a later date. Screen Gems’ Monster hunter It’s still slated for Labor Day, but the video game movie starring Milla Jovovich and directed by Paul WS Anderson absolutely depends on Chinese theaters being open to the public. Kevin Costner’s I let it go it’s a launch under the radar that, if I can speculate, may become the latest Comcast
offering to go to PVOD instead of theaters.

I suppose that Deranged He’ll be performing in theaters as soon as possible, as that’s the full marketing hook for the movie in a nutshell. Idem The broken hearts gallery, who was specifically purchased to be a theatrical canary in the coal mine. Otherwise, everything else in there, especially smaller movies like Bill and Ted 3, Antebellum and (relatively speaking) New mutants It is in the air. Despite everything that is said about this title or that title that goes to VOD or broadcast instead of theaters, Comcast (Universal
and Focus) was the only major study to have taken this path aggressively.

WB released a commercially dubious toon (Scoob!) to the gods PVOD. Paramount sold a commercially dubious comedy (The lovebirds) to Netflix
while sending your sponge Bob toon VOD sometime next year and Disney dropped its infallible bomb (Artemis Fowl) on Disney +. Oh, and Blumhouse sent Run Sweetheart Run to Amazon
while STX did the same for My spy. Apart from Comcast’s Trolls World Tour, King of Staten Island, The High Note, IrresistibleOnly those who probably would not have set the theater world on fire ended up jumping theaters.

Beginning opens for what would be the last week before many children return to school, while Mulan It will open just as children return to school across the country. And even if those two do decent business while A quiet place Part II It still becomes the first box office hit of the Labor Day weekend, what we will get this year is not a summer movie season. That’s, and this may be the point, a blitz of large and (mostly) small theatrical releases simply existing to give distressed theater chains at least some revenue until late September or early October.

However, it is also an attempt to create something akin to a summer movie season that keeps these great movies from going to safer dates. In the absence of the need to pretend the notion of a summer season, Mulan could replace Steven Spielberg West side story on December 18 in case the accusations against Ansel Elgort turn out to be true. How to Beginning, Wonder Woman 1984 and Dune (now set for December 18), well one of them should open on October 2, another should open on December 18, and the third could be a big event for the summer of 2021. Dune it’s possibly safer as a Christmas launch than a summer one.

Frankly, there’s not much commercial value in a summer movie season with essentially two great movies that were too stubborn to move elsewhere doing their best to mimic a successful theatrical release during a world pandemic. The notion of a “summer movie season” is obviously somewhat flexible, as two of the greatest summer movies of all time (Avengers: Infinity War and Avengers Endgame) opened in late April. However, even if by some miracle Beginning and Mulan stay, that’s not a summer season, and we have to stop pretending otherwise.