In an interview with Variation, Kilar said Forsell will be the service’s effort to go global. Johannes Larcher, the newly appointed head of HBO Max International, will make it happen:
“It is very important in our future that we go global, that we not only go directly to consumers, but also go global”. There’s a fantastic executive named Johannes Larcher who has actually taken over both Hulu and other services to international venues. And John will report to Andy in that role. ”
As a result of the restructuring, WarnerMedia Entertainment chairman Bob Greenblatt, HBO Chief Executive Officer Max Kevin Reilly, and marketing and communications EVP Keith Cocozza left the company. Unfortunately, Kilar also revealed in his letter that the company is reducing the size of its overall workforce. He confirmed to The Wall Street Journal that dismissals start new week.
WarnerMedia launched HBO Max in May, offering everything you can watch on HBO along with additional shows and movies for $ 15 a month. The fact that it’s significantly more expensive than rivals like Netflix and Disney + has probably contributed to its inadequate login numbers. As part of its second-quarter announcement, the company revealed that 4.1 million people signed up for HBO Max in the first month. Disney +, by comparison, had 50 million subscribers by its fifth month. However, it is worth noting that Disney + has been available in the US, Canada and the Netherlands since its inception, and has since expanded to other regions. Meanwhile, HBO Max is still only available in the US and some US territories.
