Warner Bros. is moving its action thriller Christopher Nolan Beginning again, this time from Friday, July 31 to Wednesday, August 12. Relaunch of Nolan’s 10th anniversary Start it will now open on July 31 instead of July 17.
The decision comes in the wake of the COVID-19 cases that reached a new national maximum of 45K on Wednesday, and the recent decision of New York Governor Andrew Cuomo to completely remove theaters from Phase 4. In addition, To date, Los Angeles County has yet to give its go-ahead for theaters to reopen after the California Department of Public Health issued its guidelines for reopening two weeks ago.
Los Angeles County now has the highest number of coronavirus cases in the U.S.
“Warner Bros. agrees to bring Beginning to the public in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time, “a study spokesperson said today.” Right now, what we need to be is flexible, and we’re not treating this as a traditional movie release. We’re choosing to open the movie mid-week to allow audiences to discover the movie on their own time, and we plan to play longer, during an extended game period beyond the norm, to develop a very different but successful launch strategy. “
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Many distribution and exhibition sources have been theorizing for some time, even before Beginningfirst release date change from July 17 to July 31, that Nolan’s movie would end in Wonder Woman 1984the previous date (which was previously August 14, now scheduled for October 2); that a release date change plan was in place for the film so that Warners could pivot on the changing nature of the pandemic. BeginningThe new date puts the start of the summer box office season at a point where the movie season tends to decrease when children return to school. However, we cannot expect movie buff trends to be as they were during normal market conditions and with Beginning It’s more of the movie’s long queue at the box office, compared to its three-day opening weekend.
What continues to be hurt here by the changes to the event’s release date during COVID-19 are the hardtop theaters (the driveways seem to be working pretty well now). The major circuits, AMC, Regal and Cinemark, have programmed their reopening plans around the launch of the great studio product. We will see how that is impacted with BeginningIt moves in mid-August. Also, as we told you on Wednesday, Disney is imminent to move Mulan Its July 24 date is coming soon, especially when the reopening of Chinese theaters is unclear. Also, it would not be a surprise to see the counterprogramming titles that preceded Beginning and start the movie business, that is, the Solstice studios Deranged currently dated July 10, A24 Saint Maud and Sony / TriStar’s Broken Hearts Gallery July 17 also changes. Same for UAR / Orion’s Bill and Ted face the music August 14.
In response to the name change of its CBS All Access streaming service next year, ViacomCBS chose to withdraw Paramount’s SpongeBob: Sponge on the run outside the theatrical release schedule; the photo was scheduled for a date of August 7.
On Tuesday, California, Texas and Florida saw a record increase in COVID-19 cases. Texas has paused reopens, but what happens to theaters in New York remains to be seen, as the city does not have a reopening of Phase 5. Five of New York’s 10 economic regions were on track to begin Phase 4. on Friday, including Finger Lakes, Mohawk Valley, and Southern Tier. Cuomo said Wednesday that the state is studying whether coronavirus-infected droplets can inadvertently spread through air conditioning in crowded indoor spaces.
Following BeginningAt launch, the next big movie for Warner Bros. is New Line’s the Conjuring: The devil made me do it in the frame after the Labor Day of September 11.