Walt Disney World begins testing facial recognition technology

Orlando, Fla. – Walt Disney World is now testing new face recognition technology at its Magic Kingdom theme park.

The new technology captures the image of the guest’s face and converts it into a unique number, which is then associated with the form of entry used for entering the park. Disney said on its website that testing is completely optional and limited, as guests with reservations go through a turnstile at the park.

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“At Wilt’s Disney World Resort, we’re always looking for innovative and convenient ways to improve our guests’ experience – especially as we navigate the effects of the Covid-19,” the leaders said on their website. “With a view to the future and a focus on more touchless experiences, we are conducting a 30-day limited test using facial recognition technology.”

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Disney took a series of steps on its website to warn test guests and what to expect.

Disney is encouraging guests to use the technology, and return to the theme park, to use it upon re-entry.

Officials said the process helps them to see how technological advances and function during the guest experience.

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Officials said that during the test they have implemented technical, administrative and physical security measures designed to protect guests’ information from unauthorized access, advertising, use and alteration. Officials stressed that the security, integrity and confidentiality of guests’ information is extremely important. Disney said all information and photos taken during the test will be discarded after 30 days when the test is completed.

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Children under the age of 18 may participate but only with parental consent.

Testing is now taking place from 23 April.

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