Vizio is about to launch its first OLED TVs, after making a name for itself as a manufacturer of devices that produce LED TVs that offer a particularly strong balance of cost and performance. The company has also just started rolling out its annual line of LED TVs.
OLED models will be expensive by most people’s standards, but slightly cheaper than entry-level sets from Sony or LG, which have been the only large-scale providers of OLED sets in the United States for a weather. Vizio plans to ship 55- and 65-inch models for $ 1,300 and $ 2,000.
Vizio has a much bigger market share in the US than LG or Sony (it is the third behind Samsung and TCL), so it could become the most popular OLED TV manufacturer if these TVs are as successful as its LED line. Most reviewers agree that Vizio LED TVs are neither the cheapest nor the highest quality, but they could be an optimal midpoint for many enthusiasts. Vizio appears to be targeting a similar strategy with OLED.
These new OLEDs offer similar specifications on paper to LG’s 2020 OLEDs: HDMI 2.1, 4K 120Hz, eARC, FreeSync, and (of course) HDR ports, most of the new benefits you expect to see on flagship TVs in 2020. The Vizio OLED55 -H1 and OLED65-H1 will be available in the US this fall.
As for the LED line, availability begins now for the V, M, P and P series Quantum X lines. The company’s 4K LEDs range in price from $ 230 to $ 3,000, with sizes ranging from 40 up to 85 inches. The P-Series Quantum X is the high-end LED suite that Vizio offers. Sets from that series claim up to 800 nits of full-screen brightness and 792 local dimming zones, as well as HDMI 2.1 ports that can support features like VRR, eARC, and 4K @ 120Hz, some of which are benefits for the upcoming PlayStation 5. and Xbox Series X game consoles. Those sets range from a 55-inch model at $ 1,500 to an 85-inch model at $ 3,000.
The P series is what most enthusiasts are most interested in, given the prices. While these TVs still offer 4K and all the latest HDR features, they have significantly fewer dimming zones (up to 240) and half the maximum brightness, all at lower prices. Further down the line are the M-series assemblies, which reduce 120Hz capacity and offer even less attenuation zones.
Local dimming zones are critically important to the image quality on LED televisions. This is because they help the dark parts of the scene stay dark, even when there are bright reflections elsewhere in view. This is not a concern in the same way for OLED TVs, as each pixel on an OLED TV can be turned on or off completely independently, not the case with LEDs.
In an unusual move, Vizio has named all of these sets their 2021 line due to the fact that they were delayed in reaching the market as the world struggled with COVID-19.
Vizio listing image