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To say that the £ 427 billion global beauty industry has run into a hurdle is an understatement. It’s a company that relies heavily on face-to-face contact, whether it’s grooming hair, having a facial, consulting a dermatologist, displaying products at the store, or snooping through dozens of scents in the beauty salon. But it will take more than a global pandemic to defeat top beauty players. Undeterred, brands, facials, makeup artists, and hair stylists have demonstrated tremendous resilience and innovation to meet the greatest challenge the beauty industry has ever seen.
One positive aspect is the opportunity to digitally contact us in our own homes, and this is where the industry is focusing its attention. We may not be able to smell a fragrance virtually (so finding a new perfume still requires a leap of faith), but we can connect with the best makeup artists in virtual chat boxes, talk about their top recommendations, and see how they show shade. of eyes we were I’m not quite sure on the website. We can play around with new test tools using AR to overlay hair colors, foundation shadows, and lipsticks on our own faces, live, or using an image. And for those who have always wanted expert advice tailored to their specific skin or hair needs, social distancing means that professionals have had to erase their clinic and salon diaries and are ready and waiting for Zoom to sit down and give advice. you need.
These are just some of the opportunities that you can take advantage of from your laptop.
Virtual beauty product testing
MAC Virtual Test Tool
With one of the most extensive makeup collections of any makeup brand, MAC has stopped by to make its products more accessible and affordable than ever. Its virtual test tool allows you to try more than 200 options, from lipstick to eyeshadow to mascara. You have the options to use it live, upload a photo or show it on one of its models.
L’Oreal Paris virtual test
Have you ever wondered what you would look like as a redhead, bleached blonde or with a lilac rinse? The L’Oreal virtual tool does the hard work to save you from any tint errors. I found out that I would have to charge the bronzer if I wanted to switch to icy pink, but burgundy is a true contender.
BareMinerals Mineralist Hydra Smoothing Lipstick
At the helm of Hailey Bieber, this is the brand’s first vegan lipstick, created with 40% fewer ingredients than a traditional lipstick, to keep it simple and sustainable. There are 25 shades to choose from (including minimalist nudes and maximalist bold) but if you are not sure which one to choose you can head straight to the website, click on the shade you are considering and choose “Try” by clicking below the image . From there, you can see it yourself live through your laptop or phone camera.
Estee Lauder Pure Color Envy Lipstick Test
Although it existed prior to locking, Estee Lauder Lipstick Test Tool has seen 133% increase in usage during locking as users use it to discover its perfect shade. Without working your way through a stack of cotton pads, you can figure out what shades to deviate from (pale shades don’t work on me), discover your perfect red (the Mine Power Trip), and discover a new shade you never considered (hello , Insolent Plum).
Virtual test of E.L.F Cosmetics
I’m not sure which foundation shade to choose, for contouring, blush, eyeshadow, or even brow gel. This virtual assistant has you ordered.
Virtual skin consultations
Deciem at home
Deciem, the parent brand of cult skincare brand The Ordinary, has found a great way to keep your store staff employed and your customers served. The new At Home initiative allows you to chat with store staff (who can stay in the comfort of your home), from the comfort of yours via video, text or phone chat, or the site chat box Web. They can guide you through the extensive (and somewhat confusing) list of products to find the one that’s best for you. So if you’ve always wondered what the difference is between granactive retinoid and retinol, now is the time to ask.
Clinique Virtual Skin School and Makeup Masterclass
Clinique has established itself at Eventbrite, where you can head to enroll in skincare or makeup school through one-on-one virtual consultations with the brand’s top experts.
111Skin your virtual beautician
The brand’s founder, Dr. Yannis and his team of estheticians are available to provide you with a personalized skin care consultation at the time that suits you best. Through the website, you can access the calendar and book a free 20-minute web conference with a leading expert to discuss skin problems, how to develop a routine, and personalized product recommendations.
Foreo skin consultation
If you don’t know which tool is better and which mask to try, or if you have general concerns about pigmentation, acne aging, or under-eye circles, you can book a consultation with the brand specialist.
Westman Atelier Clean Beauty Concierge
Looking to update their makeup bag with more natural formulas, Westman Atelier, the best MUA makeup brand, Gucci Westman, offers 10-minute slots with their makeup artists to talk about tips, trick preparation, application and shade matching, as well as “cleaning” “changes to Westman’s brand makeup routine and beyond.
Philip Kingsley
Clinic consultations with Philip Kingsley trichologists will normally cost you £ 220. Now your hair experts are available to offer advice virtually over the phone or by video in a 30-45 minute consultation on everything from scalp health up to £ 150 hair loss. Please complete a complete inquiry form and submit photos of your hair and scalp 48 hours prior to your appointment.
Independent professionals
Independent professionals who run their own clinics, such as dermatologist, Dr. Barbara Kubicka, and esthetician, Dija Ayodele also offer Skype and Zoom consultations, workshops, and master classes. Dr. Kubicka’s £ 50 sessions can be redeemed for ClinicBe products from her website or future treatments at the clinic, while Dija’s webinars start from £ 35 and cover queries on how to create a capsule collection for skin care, what tools to use at home and how to tackle hyperpigmentation
Chat window
Bobbi Brown always in art
Bobbi Brown’s army of professional makeup artists is usually kept busy making models at photo shoots, educating counter staff, handing out expert quotes to journalists, and leading master classes for clients – they are now practically distributing their wisdom by hanging out at the brand’s live chat. You can type any questions you want, you can upload an image to benefit from their personalized recommendations, or if you don’t have time to chat, you can email them and receive a response within 48 hours.
#AskINKEY
The Inkey list has long tried to be as available and useful to its customers as possible. #AskINKEY started before the Instagram crash as a way for customers to get a quick response to queries. Now, it has been expanded to a live chat feature on the website, or you can get in touch via Facebook Messenger, Twitter or via email. I ordered the best serum for dry skin in the website’s chat box and in less than two minutes I had a deep answer with product recommendations, along with an explanation of how they work.
