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On August 29, Vietnam team midfielder Que Ngoc Hai posted a 3-minute ad about a soccer management game on mobile devices. It is worth mentioning that this clip used some footage of the Vietnamese team at the 2018 AFF Cup (the scene of the team waving the flag) and the 2022 World Cup qualifier (Vietnam 1-0 win over Malaysia). These are all copyrighted images of the Asian Soccer Federation (AFC) and the Southeast Asian Soccer Federation (AFF).
The story of Vietnamese players playing regular commercials since the success of the U23 group in Vietnam in the land of Changzhou, China. The aforementioned mobile game ad will have nothing to say about the content, without the above trademark infringing on the copyright of the Vietnamese team’s image. The image of the red shirt with yellow stars appeared continuously. Scenes were also used in qualifying for the World Cup, AFF Cup, which according to the Vietnam Football Federation (VFF) is an unrelated brand to ask for permission.
That Ngoc Hai announces mobile games – Photo: FBNV
Also, although the sponsor logo has been removed, the players only carry red and yellow flags, but the reuse of the image is related to the Vietnamese team without the consent and permission of the VFF. it is an indication of image piracy. VFF Deputy Secretary General Nguyen Minh Chau confirmed that Que Ngoc Hai or the game’s publisher has not contacted VFF for permission to use AFC copyrighted images and VFF never accepts copyright infringement. . Image.
Appearing in an advertisement with main character, Que Ngoc Hai can say that he does not know what images are included on the corporate side. You may or may not be directly involved in a trademark infringement. They just go back and go, the rest have assistants and representatives. Unfortunately, image copyright is a legal issue. Not to mention, the fake jersey, the team sponsor logo, has been removed; the star of the Vietnamese flag on the chest is also reversed.
With the popularity available, players can increase the appeal of the brand. Players who play ads also have additional income. This is a symbiotic, mutually beneficial relationship. However, when the unfortunate incident happened to the captain of the national team as Que Ngoc Hai, the story stopped being simple.
Whether it is a collage or something else, Que Ngoc Hai still needs to understand or at least his representative needs to find information, carefully consider advertising products before the brand is widely spread. Previously, Quang Hai was involved in a beer commercial, although he did not wear the team jersey, he scored a goal related to the super product “Changzhou white snow”.
These lessons are not just for Que Ngoc Hai, Quang Hai and many other players as well …
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