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ST25 rice has always been in a state of ‘burning’ since it won first prize in the World’s Best Rice 2019 contest – Photo: CHI QUOC
In 2019, ST25 rice received the award for the best rice in the world after beating the rice varieties of Thailand and Cambodia in the World’s Best Rice contest, organized by The Rice Trader. This is also the first time that a rice type from Vietnam has received the highest prize in this contest after 11 times.
For 2020, Vietnam will continue to bring ST25 rice and some other rice to the World’s Best Rice competition in the US, only ST25 will win the prize, but it will be the second prize. The first prize went to the Hom Mali rice from Thailand.
“Being number 1, hour number 2, how do people understand?”
That is the statement of Mr. Nguyen Dinh Tung, CEO of Vina T&T Company (Ho Chi Minh City), after receiving information that ST25 rice has decreased by one level compared to last year.
Tung said that in November 2019, when ST rice won the world’s best rice award in the Philippines, he bought and tasted it, found it too delicious, and decided to bring this rice to the US alongside the fresh exported fruit. . long ago.
The World’s Best Rice title is a great opportunity to market to consumers in the United States, thereby increasing the sales volume and value of Vietnamese rice grains.
“When it comes to rice bought to cook rice in developed countries, before people did not have the concept of Vietnamese rice. Vietnamese rice was only bought to make fried or processed rice. The title of best rice in the world should be a unique opportunity to change the perception of customers in the US, ”said Tung.
Mr. Ho Quang Cua introduced ST rice growing area in his business to Bac Lieu province delegation to expand ST rice growing area in Bac Lieu – Photo: CHI QUOC
After giving the rice free to consumers to try, the package clearly states that ST25 rice is the best in the world, consumers are familiar with and appreciate the quality of this rice and buy more.
“We have orders for 5-6 containers / month to the US. But we have the problem of ‘downgrading this award’ so we have to recalculate. The Thais take this award very seriously, so be sure to do it after receiving it.With the Vietnam title, they will promote marketing, promoting to customers that their rice is the best in the world.
I also say that the best in the world is controversial. In the short term, we will have to reprint the packaging to clearly indicate ‘World’s Best Rice 2019’ to sell, “said Mr. Tung.
The director of a rice exporting company in Tien Giang also said that the Vietnam Food Association (VFA) bringing ST25 to the review is the wrong strategy to build an image of Vietnamese rice. If you don’t sit for the exam, ST25 will remain the best rice in the world in 2019 without the title of second best downgrade in the world in 2020. Promoting companies to consumers is also easier.
“Through the incident, we also see that the VFA and related ministries have reacted too slowly to this rare opportunity when until now there has been no meaningful program to promote the image of high-quality Vietnamese rice in the world. But ST25 is a pioneer.For many years, we have only exported low quality rice, hunger relief rice, now we have a chance to claim that the best rice in the world, more than Thai rice, than Cambodian rice, than American rice, but leave through the garbage, “said the manager.
According to many experts, ST25 deserves to be Vietnam’s national rice variety to raise the level of Vietnamese rice grain – Photo: CHI Quốc
VFA thinks Monday is too good
According to Mr. Nguyen Dinh Tung, Vietnam should have acquired the copyright of this rice variety from the author to make it a national rice variety and develop it widely in the field to create a large number of products to sell to other countries. ST25 rice with the advantage of high-quality, delicious, but short-term cultivation and high yield compared to long-term rice varieties of Thailand or Cambodia, will have a chance to dominate the high-end rice market in many countries.
Meanwhile, Mr. Do Ha Nam, Vice President of VFA, said that it shouldn’t be too important to be No. 1 or No. 2 of ST25 rice because winning the second prize this year is already a Vietnam success.
“After 11 celebrations, the Vietnam ST25 won the best prize in 2019, which made many people think that it is a blessing. But this year, ST25 continued to compete and won the second prize, proving that this is a rice of quality. The first and second prizes here are obtained mainly through the sensory evaluation of world-famous chefs, sometimes only slightly higher or based on novel criteria compared to five. Only before, “explained Mr. Nam.
According to Mr. Nam, the selection of rice types to enter the World’s Best Rice contest this year is still based on the criteria that the rice won the top prize in the Vietnam Delicious Rice contest held in November.
“I’ll take the test while I’m alive”
According to Mr. Ho Quang Cua, the father of ST25 rice, two years before Thailand, he took the test of the best rice in the world with a single variety. Cambodia also competed with a variety of rice. The same variety must compete to achieve the objective of being in the top 3 of the best rice in the world, in order to consolidate the position of Vietnam rice grain in the international and domestic markets.
The best or the second, really only the subjective of each person. Four times in the competition for the best rice in the world, Vietnamese ST rice entered the top 3, strengthening our country’s rice position with international friends.
“Before the 2020 Vietnam Delicious Rice Contest, some brothers asked me if I would participate this year, I replied: I will take the exam while I am alive. Vietnam, with the desire to strengthen the Vietnamese rice brand, be in the top 3 of the best rices in the world, also means that on the table of the world god of rice, Vietnamese rice is on top so there is no need to what to worry about. quality, “said Mr. Cua.
“Through the contest, I urge my partner to continue his efforts to strengthen the quality of the seed. By attending the contest continuously, there are representatives of Vietnamese names at the international delicious rice forum.”
