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Afternoon 3.4, Youth H & M’s representative in Vietnam has been contacted and the company said the company has yet to comment on the incident. According to our investigation, the commercial situation of this fashion brand in Vietnam has not yet been significantly affected amid the issue of support for the illegal “yellow dock line”.
In our 3.4 noon note at the H&M store in Vincom Dong Khoi (District 1, HCMC), shopping activities were still proceeding normally. The amount of people who come to H&M stores here is still quite crowded. The men’s, women’s or children’s area has many visitors to choose from. At one point, the buyer had to queue up to try to pay.
![]() The H&M store in Vincom Dong Khoi (Ho Chi Minh City) is operating normally, customers are still active amid a wave of online boycott calls due to suspicions that this company supports the illegal “language line of cow”. |
This information got the Vietnamese netizens “on the go.” Not only do they express a fierce attitude in online forums, many people also visit the official Facebook page with almost 40 million likes of this famous fashion brand to express their opinions. Netizens simultaneously dropped “outrage” on articles published by H&M and left comments condemning the Swedish fashion brand, urging people to boycott its products and request that this unit leave the Vietnamese market for not respecting Vietnam’s territorial sovereignty. .
![]() Before the issue of publishing the map of the “yellow dock line”, the Swedish fashion house was very popular and did well in Vietnam. |
![]() Many Vietnamese stars are willing to turn their backs on H&M if the company publishes an illegal “cow’s tongue line” map, which touches on Vietnam’s territorial sovereignty. |
Earlier, the Shanghai (China) government of ABC News information announced on February 2.4 that H & M’s official website agreed to modify the map of China after the City Resource Planning and Management Office. In the opinion of the Chinese side, the map originally published by this brand “had problems”, which caused them to notify H&M, asking this side to correct it. However, this agency does not clearly indicate the “problem”. According to the aforementioned news site, this side of the brand has promised to “correct the mistake as soon as possible” after being summoned by the Chinese regulatory authority. This move came in the context of H&M amid a wave of criticism and boycotts in the market of one billion people due to the “Tan Cuong cotton” mess.
![]() The Chinese government asked H&M to re-upload the country’s territory map because the previously released map “has problems.” |
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