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On December 8, speaking with a reporter from the Nguoi Lao Dong newspaper, Mr. Nguyen Dinh Tung, President and CEO of Vina T&T Group (Ho Chi Minh City), said that his company had to stop communication activities on the rice ST25. the best in the world in the US after second place results were announced on the morning of December 4.
“By taking the ST25 rice which won the world’s best prize in 2019 for the competition in 2020, unless it continues to reach the first place, the other results are not good for the communication of the Vietnamese rice brand. Meanwhile, if This year, ST25 rice from Vietnam is not participating in the competition, so companies can continue to tell the story of the best rice in the world to attract consumers, “said Mr. Tung.
Consumers Choose to Buy ST25 Rice at HCMC
According to the Chairman of the Board of Directors and CEO of Vina T&T Group, previously in the US market, Vietnamese rice was mainly in the segment used for processing noodles, cakes or making fried rice, while Thai rice dominated on a daily basis. . “After ST25 rice won the 2019 world’s best award, we started doing communication, we gave rice to American consumers to taste, they found it delicious, and then they bought it again. When we started selling ST25 rice again. miss the thai rice. Next time, Thai rice will surely regain its edge “- worried Mr. Tung.
Vietnamese companies donate ST25 rice to the Vietnamese community in the US – Photo cropped from clip
Recently, a media expert also wrote very harshly on this issue on his personal Facebook and said that this year’s second prize for ST25 rice would hurt rice trade and production.
Meanwhile, in the group of nearly 16,000 members on the rice industry, there are many controversial opinions about this year’s second prize for ST25 rice. In addition to the criticism, there are also many opinions that Thailand has also repeatedly submitted rice samples that had won the first world prize to the contest, not only to Vietnam and in fact they have won the first prize many times.
According to the official press release from The Rice Trader, the organizers of the “World’s Best Rice 2020” contest, this year’s contest is “a fierce race and the top 3 rice samples come from: Cambodia (Jasmine), Vietnam (Thom ) and Thailand (Hom Mali) After that, 2 samples of Thai and Vietnamese rice reached the final, the Hom Mali rice from Thailand won the first prize and the ST25 aromatic rice from Vietnam won the second prize.
This is the sixth time that Thailand has won the top prize in the 12-time “World’s Best Rice” contest organized by The Rice Trader.
According to chef Paul Scroeder, chief jury of the contest, Cambodian rice looks beautiful and better polished. The Vietnamese rice was awesome and won last year. And the Thai rice with the combination of aroma, texture and flavor makes the victory this year.
According to representatives of The Rice Trader, the contest “The best rice in the world” received samples not only from representatives of each country, but also organizations and individuals can submit samples but the results are classified. For the country.
Rice Sample ST25 Participates in the 2020 Vietnamese Delicious Rice Contest
Years ago, many organizations and individuals in Vietnam submitted rice samples to participate in this contest. As a result, Loc Troi No. 1 rice (formerly AGPPS 103) won third prize in 2015, ST24 rice won third prize in 2017.
In 2019, the Vietnam Food Association (VFA) first organized the contest “Delicious Vietnamese Rice” to find the best rice to enter this contest. As a result, ST25 rice won only the third prize in Vietnam, but it won the world’s best rice award in 2019. In 2020, ST25 rice won the best Vietnamese rice award, but by presenting the “World’s Best Rice” competition. , only got the second prize.
In the history of this competition, Thailand is the leading country with 6 first prizes, Cambodia 4 times, the United States twice, Myanmar and Vietnam once each (there are years in which the two countries add to the prize for the best rice. score scored by the jury). The Thai rice that won this year’s award is Hom Mali 105, the growing time of 125-130 days, while the ST25 is the high-yield rice, 95-105 days of longevity.
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