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Intellectual people
Chinese models are packed with many technologies and features, with prices that are not cheap, but have not really convinced customers in their home country or Vietnamese users.
Zotye Z8, Brilliance V7, Baic X55 or recently Beijing X7 are Chinese models that have generated some interest from domestic customers. Neighboring “shocking” brands in the segment are not cheap but rather “compensate” with a host of features as a way to dazzle customers.
Means a lot, sell how much?
Some sources believe that Beijing X7 has received 1,000 orders within a month of its launch in Vietnam. It is even rumored that the price of this model will rise from 688 million to 698 million, while customers have to deposit up to 200 million to be on the waiting list.
For an overview, Beijing X7 sold 13,805 cars in its local market after 4 months of launch, which means 3,451 units were sold on average per month. Meanwhile, the entire Chinese market consumes 21 million vehicles per year, the scale is 70 times larger than the Vietnamese car market with the purchasing power of 300,000 vehicles per year.
In this market, Honda CR-V, a competitor is said to be in the same league with Beijing X7, despite double the price, selling around 17,000 cars per month.
In Vietnam, on average since the beginning of the year, the best-selling car in the C-SUV CX-5 segment per month currently only consumes more than 800 units on average. The peak month, this model reached 1,700 units sold in the market.
From the above numbers, users can completely question the level of 1,000 Beijing X7 orders, or the Vietnamese are “crazy” about this car 10-20 times more than Chinese customers themselves.
“Matrix” is a guide and fix for Chinese vehicles on social media
“In fact, the number of people interested in Chinese cars out of curiosity is high. Not to mention that distribution and sales units use social media to communicate, so users passively approach because videos, ads and articles “catch the eye,” Phan Van Quoc, an expert in the field of communication.
“Psychological leverage is used without a problem on Chinese vehicle content and especially on Beijing X7. They take Japanese and Korean cars to say that this user can not enjoy and spend money “blindly”. They even shot down German cars to compare them as a form of leverage, “said the expert.
It is also a crowd effect, leading customers to a content “matrix” without knowing whether it is real users or Facebook accounts that have only been established for a few days and have absolutely no interaction except for a few posts. about Chinese cars. The “virtual fever” technique is also used to attract customers.
Chinese cars “drown” at home
Baic, the parent company of the Beijing brand, sold just 79,115 cars in the first nine months of 2020, down 61.1% year-on-year. The unit itself is also dependent on the joint venture with Hyundai and Mercedes-Benz, while its own models have not yet established a clear position in the domestic market.
If it reached 1,000 orders in the first month of launch, Beijing X7 is now “hot” dozens of times more than at home.
Or how the “hot” product was once the Brilliance V7, hailed by BMW’s engine technology, at its peak selling more than 2,000 cars per month, too small a figure compared to the size of the domestic market. By 2020 there may be a month when no cars are sold, then this “defeated general” will be returned to Vietnam and then to the media.
According to a report by JD Power, a global consumer research company, Chinese cars have improved quality compared to international brands, but there is still a gap. However, breakdowns related to breakdowns, vehicle idle, squeaking, or deterioration increase over time.
“It’s the same iron bar but making knives is different, making swords is different, and so is the story about the materials in cars. Or like plastic details, paint shell … they also need to withstand the weather after many years, but this with Chinese cars is still a question, “engineer Nguyen Viet Duc, owner of a garage in Hanoi, comment.
Not to mention the safety technologies to protect the people in the vehicle. I agree that Chinese car models are advertised with a lot of airbags, a number of active safety features, but all the bumps hit the chassis and bodywork and if it is tough enough to preserve it. Car owner?
“Only about 25% of Chinese car buyers trust quality,” said a survey.
South england
