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From 0 to. M. A 8 a. This morning, on the first day of the last big sale of the year, a customer “searched” for discounts and placed up to 280 orders on Shopee.
This customer is Vietnamese. Due to the principles of information and communication security, Shopee refused to provide more detailed information on the total value of the orders, as well as the province in which the customer lives.
However, judging from the overall situation, Shopee said that the 12/12 shopping activities took place most excitingly in Hanoi, Ho Chi Minh City, Da Nang, Hai Phong and Dong Nai.
In recent years, eCommerce floors have tended to host promotional events alongside large scale on the same date and month. Building on the 11/11 Singles Day trend, the flats expanded the run with a bold promotion with 9/9, 10/10 and 12/12. In which, 12/12 is the last “big game” of the year to stimulate market demand.
Shopee said, health and beauty; Home and life accessories and phone are the most popular categories of Vietnamese users on this floor on 12/12 of this year.
In which, in the first 8 hours of activation of the promotion day, Shopee sold 26,000 mobile accessories such as phone cases, charging cables. In addition, users also buy “in stock” more than 13,000 makeup removers and cotton makeup removers to be ready for the year-end festival season.
According to preliminary information from Lazada, the number of orders and customers buying in this apartment in the first 2 hours of 12/12 doubled compared to the same period last year. The number of orders at the genuine LazMall booths increased more than 3 times.
Customers “searching” for promotions on Lazada spent more than 5.4 billion dong of discount codes in the first 2 hours. In addition, in just 2 hours of opening, this floor revealed comparative information, such as: the number of phones sold can be classified up to 3 Landmark 81 buildings, equivalent to 243 floors; sold as tall as the tallest building in the world, Burj Khalifa; the number of shoes sold can travel 22.18 million km (during their entire useful life), or 554 around the earth.
Meanwhile, share with VnExpressAccording to Tiki, compared to the same period in 2019, 12/12 noon sales on this floor increased 3 times, the number of orders increased by 2.5 times. In particular, orders delivered in 2-3 hours have also doubled.
“Covid-19 has a strong impact on e-commerce in Vietnam. The pandemic has made a significant change in the Vietnamese way of life. The period of social gap has caused more people to buy online,” Nguyen said. Ngoc Dung, vice president of the Vietnam E-commerce Association (VECOM), said at an event on August 12. According to VECOM, the size of the e-commerce market in Vietnam has grown 30% or more annually in the last 3 years.
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