Afternoon 3.4, Youth H & M’s representative in Vietnam has been contacted and the company said the company has yet to comment on the incident. According to our investigation, the commercial situation of this fashion brand in Vietnam has not yet been significantly affected amid the issue of support for the illegal “yellow dock line”.
In our 3.4 noon note at the H&M store in Vincom Dong Khoi (District 1, HCMC), shopping activities were still proceeding normally. The amount of people who come to H&M stores here is still quite crowded. The men’s, women’s or children’s area has many visitors to choose from. At one point, the buyer had to queue up to try to pay.
The H&M store in Vincom Dong Khoi (Ho Chi Minh City) is operating normally, customers are still active amid a wave of online boycott calls due to suspicions that this company supports the illegal “language line of cow”.
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It all started from the night of April 2, H&M turned into a keyword explosion, sparking discussions on Vietnamese online forums. At that time, many people spread the information that the Swedish fashion company published a map of China with “dock’s tongue line”. Previously, international news agencies such as Reuters, AP, ABC News … Chinese news after detecting “problematic map of China” on H & M’s website, asked the Swedish company for this edition now. However, the “problem” was not clearly stated by the Chinese side.
This information got the Vietnamese netizens “on the go.” Not only do they express a fierce attitude in online forums, many people also visit the official Facebook page with almost 40 million likes of this famous fashion brand to express their opinions. Netizens simultaneously dropped “outrage” on articles published by H&M and left comments condemning the Swedish fashion brand, urging people to boycott its products and request that this unit leave the Vietnamese market for not respecting Vietnam’s territorial sovereignty. .
Before the issue of publishing the map of the “yellow dock line”, the Swedish fashion house was very popular and did well in Vietnam.
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“If you have not respected the territorial sovereignty of Vietnam, please get out of here. Truong Sa and Hoang Sa belong to Vietnam. Boycott H&M ”, expressed an indignant netizen. This is also the content mentioned by thousands of people in the comments they leave on the H&M site.
Vietnamese netizens left a series of other outrageous comments under the articles of the Swedish fashion house. In particular, the hashtag #hoangsatruongsalacuaVietNam (Hoang Sa and Truong Sa are from Vietnam) and #HMcutkhoiVietNam (H&M outside of Vietnam) are also widely shared on social media.
Not only netizens, but also many Vietnamese stars such as Vu Ha, Nathan Lee, Thu Trang, Nguyen Vu, Miss Phan Hoang Thu … also expressed their willingness to turn their back on H&M if this company actually publishes an illegal “” map. “. dock’s tongue line.
Many Vietnamese stars are willing to turn their backs on H&M if the company publishes an illegal “cow’s tongue line” map, which touches on Vietnam’s territorial sovereignty.
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Earlier, the Shanghai (China) government of ABC News information announced on February 2.4 that H & M’s official website agreed to modify the map of China after the City Resource Planning and Management Office. In the opinion of the Chinese side, the map originally published by this brand “had problems”, which caused them to notify H&M, asking this side to correct it. However, this agency does not clearly indicate the “problem”. According to the aforementioned news site, this side of the brand has promised to “correct the mistake as soon as possible” after being summoned by the Chinese regulatory authority. This move came in the context of H&M amid a wave of criticism and boycotts in the market of one billion people due to the “Tan Cuong cotton” mess.
Information about the incident was published by many Chinese news sites with similar content. However, these units also did not specify what “problem” had been posted by H&M on the company’s Chinese website and how the brand had to correct it. In particular, the question: “Is this controversial issue related to the” yellow dock line “?” is still open.
The Chinese government asked H&M to re-upload the country’s territory map because the previously released map “has problems.”
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Regarding the Chinese territorial map, although the authorities did not specify what the “problematic map” is, the phrase is often used to refer to the maps that the government of Beijing sees, factors that harm territorial sovereignty, security and the interests of this country. In the opinion of the government of a country of one billion people, the “problem maps” are maps that lack the territories that the country is disputing with Japan, India, without the “cow’s tongue line” (illegal) in the Sea of South China … ABC News said that the Chinese side is still putting pressure on travel agencies, fashion and domestic companies, forcing them to show on the map the territories that this country has applied. Phuong claims to be under their sovereignty.
As of the afternoon of April 3, on the H&M brand website, there was no edited map, including the illegal “yellow dock line” as netizens spread. Meanwhile, the H&M store location map in China and Vietnam on this website does not show the two archipelagos of Hoang Sa and Truong Sa in Vietnam.
