VinFast VF e34 – opportunities and challenges



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It is no exaggeration to say that the first electric car model from the fledgling Vietnamese auto company will be a game changer in the auto market.

To specifically evaluate the impact of the VinFast electric vehicle launch, it is advisable to evaluate in three aspects: automotive industry, environment – society – community and finally consumers. In terms of the automotive industry, the VF e34 is not the first electric car model to circulate on the Vietnamese market. Many different models are offered, but most of them are cheap cars from China and the range of circulation is limited to golf courses, resorts and hotels. There are also imported high-end Tesla electric cars that are not genuine, but the amount is only counted on the fingers, and the price is a few billion dong or more, so it can be said that the VF e34 will be a commercial electric car model. The former is widely distributed in Vietnam with a system of charging stations, battery exchange stations built by VinFast and organized for the 63 provinces and cities with an extensive genuine repair and warranty regime.

While other automakers in Vietnam focus on exploiting their internal combustion engine vehicles, they mine for gold. The production of electric motor vehicles requires high technology, large capital investment, pioneering research, while the output is uncertain or not, large risks, so no one is a fool input as an electric vehicle. VinFast on the other hand, they are the youngest car company, if they continue to collide with a “crimson ocean” that already has big automakers competing, it is difficult for them. It is evident that they have produced traditional automobiles with an internal combustion engine. and the business results are not bad, but with an entrepreneurial spirit dare to think, dare to try new things, VF e34 was born to challenge a Vietnamese auto industry.

The domestic auto industry will benefit when internal combustion engine cars no longer occupy a unique position in the market. The industry now has a new direction to develop greener cars, apply the latest technologies and create fiercer competition.

Socially, the new VinFast electric car model has many advantages. In the past, when the atmosphere of cities was severely polluted due to smog from emitted vehicles, Vietnamese automakers were still “quiet as a jar”, it seems unlikely. As for them, the cars are still in production, they still sell well, improving the quality of the environment depends on the government and everyone else. However, now people can choose the means of transport to minimize the amount of emissions released into the environment. Once this option becomes popular, automakers in Vietnam will have to think again.

In addition, the arrangement of battery charging stations in 63 provinces of Vietnam creates a new business model in which anyone has a close and convenient terrain for road traffic. Large and small alike can cooperate with VinFast to set up charging stations to provide electrical service. Vehicle customers. And of course, it not only stops at battery charging service, but can also provide many other ancillary services such as convenience sales, hosting services. In locations with a lot of sunshine per year, charging stations can be investigated to use solar energy. This will also radically change the car service market.

Consumers now have their own choice, which contributes to the cleanliness of the environment of the cities, towns and populations where they live, and to the quality of life, they are better and they take care of their children, their future generations.

In terms of the criteria of a means of transport, the price of the VF e34 was initially only equal to the price of various internal combustion engine cars, but people still compare it to “portable corrugated iron”. According to the introduction, the e34 is made of good materials and equipped with new technologies such as the application of artificial intelligence in vehicle control systems, intelligent vehicle management and voice control in all regions of Vietnam.

Because replacing the internal combustion engine with an electric motor is simpler, the e34 has maintenance and repair costs that are only 1/3 of those of internal combustion engines, so VinFast increases the time with confidence. Vehicle warranty up to 10 years.

But is it all pink in electric cars or not?

The most overwhelming thing for customers when choosing an electric car is the distance the car can travel after each charge and the charging time of the car. Tesla of the United States is the first electric car company to solve these problems relatively completely. Looking at the most popular model of the company, the Model 3 circulating on the market, we can see that the Long Range version, a long operating distance, can run up to 570 km after each charge, the standard version travels about 420 km per load (data published on the Tesla website). The mileage is equal to or even greater than each refueling time. Fast charging time at the station is 22 minutes, 80% of battery capacity, trickle charging at home takes 8-11 hours, which means a whole night.

The VF e34 travels 300 km after each charge and takes 15 minutes to quickly charge in the station to 60% of the battery capacity, which means 180 km. By looking at the parameters, it is found that if a person needs to travel about 60 km per day, the Tesla trip will have to be recharged after 1 week and the e34 must be recharged every 5 days.

However, if you look at another electric car company, Polestar, developed by Volvo Sweden, the standard distance after each charge of the Polestar 2 model is only 370 km, which means 6 days of travel. If the owner only runs an average of 50 km / day, the e34 must be recharged after 6 days and Polestar 2 is enough 1 week. The reason Tesla can outperform its competitors is because of its superior battery technology.

This means that to use a greener car with more technology, customers still have to sacrifice a small inconvenience in terms of time. To compensate for this drawback, VinFast also tried to investigate and shorten the fast charge time to 15 minutes to run an additional 180 km.

The e34’s battery is a rental battery, so users will have to pay a monthly subscription, but the price of the car is also lower. VinFast also has a promotional program to offer customers a one-year battery subscription, a very good choice. If the cost of renting the battery and electric charge is included, customers who want to run 1,200 to 1,500 km / month will have the same cost as the cost of fuel for a gasoline engine.

Electric cars are not only beneficial for the environment, the community, promote the automotive industry, fight against the monopolistic competitive advantage, but also the technological pride of each car manufacturer and the country that owns it. Consumers now have more choices, choices for living environments, choices for consumption, for economic development, and a choice of pride.

Pham vu tung
(Automotive Engineer, Marketing Specialist)

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