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All major Chinese e-commerce sites removed H&M merchandise from the site simultaneously.
On March 24, many Chinese state media agencies, including the central radio station (CCTV), published a protest against the fashion house H&M when it announced that it would not cooperate with any garment factories in Xinjiang., Please do not buy raw materials from Xinjiang, including cotton. H & M’s move came after the United States and some European countries punished many Chinese companies for their human rights violations against Uyghurs in Xinjiang, exploitation of ethnic minority labor and religious discrimination.
Hoang Hien will announce menswear in 2020. Video: H&M.
Bill Weibo CCTV wrote: “Making money massively in China but damaging China, putting fire in people’s hands. Such a company has no business ethics, it is beyond limits.” CCTV urged users to boycott H&M to teach it “lessons.” Bill Weibo of the Chinese Communist Youth League wrote: “On the one hand, make a lie, boycott Xinjiang cotton, on the other hand want to make money in China. Too extravagant.”
On the same day, all major Chinese e-commerce sites like Taobao, JD, Tmall … removed all H&M products from the site. The management company of actor Hoang Hien, H&M ambassador, announced the end of cooperation with the company. He said he strongly opposes any smear against China. Tong Thien, an actor who promotes various H&M projects, also announced that he will stop cooperating with the company.
Actors Hoang Hien and Tong Thien cancel cooperation with H&M. Picture: Porcelain.
Related keywords boycotted from H&M accounted for 5 of the top 10 keywords on Weibo. Many people said they would hate H&M sales sites. Before the wave of protests, on the night of March 24, H & M’s Weibo account claimed to respect Chinese consumers and focus on long-term investment and development here. The company purchases cotton from a third party, not directly from any supplier. However, the majority of the audience remained angry with the brand. Shouhuzhe’s account received over 50,000 likes with the comment, “Were your words taught by Trinh Sang?” Trinh Sang is an actor caught in a pregnancy scandal, leaving a child. She is often referred to as “crazy” due to her confused speech.
The Swedish company H&M was established in 1947 and operates in more than 60 countries. In China, the company has 445 stores in 146 cities. Follow, continue porcelain, the brand’s 2020 sales of more than 9.7 billion crowns ($ 1.13 billion). China is one of the four largest markets for H&M.
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