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TPO – Full of customers during Christmas, but many small businesses that trade in Christmas toys and decorations are still in mourning because customers mainly visit and take pictures, but few people have real shopping needs.
Near the main ceremony, the “capital” of Christmas decorations on Hang Ma Street (Hanoi) is brightly lit, attracting visitors and shopping. The products here are not new, but diverse in types, designs, short streets together with shops full of Christmas colors.
Today 12/24, the activity of buying Christmas decorations is somewhat quiet because most of the people who need it have prepared before. In stores, the products are still displayed in full and beautiful display. Christmas trees of all sizes, the most common being 20-60cm tall or 1m-1m5 trees cost around 200,000 – 600,000 VND, depending on the thickness of the leaf, decorative accessories. Small traders import large trees less easily, orders will be received on the day and delivered on site. Beautifully decorated 3m tall trees cost up to 2-3 million VND
The famous wooden lead soldier from the movie Baerbie in the Nutcracker appears on the shelves of many Christmas shops. This wooden model has the same price as a medium-sized Christmas tree, the prettiest up to 400,000 – 500,000 VND
Santa costume, Christmas hat, reindeer mane, costs “softer” 30,000 VND / item. Complete set of accessories, depending on the size of the price from 90,000 – 600,000 VND / set. According to the small merchant, an adult Santa Claus suit, up to 90 kg, includes 9 clothes, full of boots, gift bags, beard, … so the high price is reasonable.
Expecting difficulties when sales decreased in each season 1/6, Mid-Autumn Festival, … customers are still crowded but real buyers are few, small merchants say they are cautious, import more selectively, sell more in networks social, through online channels. Some stores charge for taking photos, public prices, or require customers to pay separately if they want to “register.”
According to the store owners, if the customer only takes a few snapshots to celebrate some photos, there is no fee, but in some cases bringing a professional camera, taking up to a few tens of minutes, affecting the sale, is forced to charge ” The front of the store is very small, the photographer, who covers the merchandise, can also sell it to anyone, “said a small merchant.
The number of people flocking to Hang Ma Street is very crowded, making it difficult for vehicles to pass through here. The short street is full of merchandise on both sides of the road, visitors and shoppers crowd the road. “Eating” on the occasion of Christmas, according to the reflection of the clients, many spontaneous parking places arise to charge expensive rates. 20,000 – 30,000 VND / motorcycle
The demand for shopping is not great, but Hang Ma Street is still full of visitors. After Christmas, some merchants said they would immediately prepare the products for the Lunar New Year, especially the votive of the end of the year holidays.
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