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Forbes estimates that in the past year, YouTube’s top 10 “stars” have made $ 200 million, 30% more than in 2019.
YouTube has become one of the highest-earning platforms for content creators. Most of the YouTubers’ revenue this year comes from ad revenue, most of the money-making video is entertainment-themed, in English, and is over 8 minutes long.
Although the percentage of advertising revenue declined when the pandemic broke out, this figure quickly recovered and even skyrocketed on some channels with huge “subscriptions.” In addition to advertising on YouTube, many content creators also earn income from private contracts with well-known brands.
Here’s a list of the 10 YouTube “stars” making the most money in 2020.
10. Jeffree Star (Revenues: $ 15 million; total subscribers: 16.9 million; total views: 600 million)
The “mogul” of the makeup industry last year had many controversies around racist behavior, allegations of sexual assault or disputes with his colleagues, YouTuber James Charles. Despite this, Jeffree Star’s videos still reach over 500 million views.
Image: Jeffree star
However, the income from the YouTube channel is just a supplement to the earnings you make from the makeup line Jeffree Star Cosmetics. One of their most popular collections, the Conspiracy Collection, has sold over £ 1 million worth of eyeshadow in 30 minutes.
9. David Dobrik (Revenue: $ 15.5 million; total subscribers: 18 million; total views: 2.7 billion)
David Dobrik was a famous face on the Vine video-sharing app, before switching to YouTube.
David Dobrik. Image: WSJ.
The dangerous science experiments and elaborate vlogging have brought the young man movie roles, a Teen Choice Awards performance, and a loyal fan base. Dobrik and his Vlog Squad channel are known for their “poisonous” jokes. The giant “elephant toothpaste” experiment that created a foam that covered the entire backyard and almost touched the roof of Dobrik reached over 13 million views after 10 days of posting on YouTube.
8. Blippi (Stevin John) (Revenues: $ 17 million; total subscribers: 27.4 million; total views: 8.2 billion)
The only adult on the list of content creators for kids is Stevin John, 32.
Image: Blippi.
Stevin John founded his YouTube channel in 2014. In the videos, he plays Blippi, a colorful character who conveys educational messages through videos, such as Blippi visited the aquarium and Learn colors with Blippi.
John recently launched a line of toys featuring Blippi characters. John’s version of the character with orange glasses and a blue-orange beret is one of the best-selling items in many American retail chains. Additionally, he also signed a contract to produce videos for streaming services Hulu and Amazon.
7. Nastya (Anastasia Radzinskaya) (Revenue: $ 18.5; total subscribers 190.6 million, total views: 39 billion)
The 6-year-old Russian “star “‘s YouTube channel includes videos of her daily activities, entertainment, and family trips.
Anastasia Radzinskaya. Image: Nastya.
Colorful images, realistic expressions, simple language make your video attractive to audiences around the world. Anastasia Radzinskaya was diagnosed with congenital cerebral palsy, so her parents decided to create a vlogging channel to record beautiful moments and their daughter’s treatment.
Thanks to its popularity, it also received many advertising offers from big brands like Legoland or Dannon.
6. Preston Arsement (Earnings $ 19 million; total subscribers: 33.4 million; total views: 3.3 billion)
The world of squares in the game. Minecraft it remains the “gold mine” for Arsement, 26.
Preston Arsement. Image: Instagram.
Arsement became a YouTube star thanks to his space exploration videos Minecraft, thus developing other branch channels focused on this game. Arsement also owns a channel specialized in shooting video game shooters. Call of Duty. Besides the official channel, it also has 5 different channels with different content.
In addition to revenue from YouTube, Arsement also makes money by selling virtual items of value on Minecraft.
5. Markiplier (Mark Fischbach) (Revenues: $ 19.5 million; total subscribers: 27.8 million; total views: 3.1 billion)
The Markiplier channel has been on YouTube for eight years and specializes in posting popular video game review videos.
Mark fischbach. Image: Markiplier.
Last year, 31-year-old Mark Fischbach collaborated with gamer Ethan to found a new channel: Unus Annus. On this channel, the two produce humorous vlogs and entertaining jokes, attracting 4.5 million subscribers and more than one billion views.
For the past year, Unus Annus posted a video every day and suddenly announced that it would remove the channel entirely. When the duo’s latest episode aired live on YouTube last month, it attracted more than 1.5 million followers – roughly the number of people who watched a baseball game Sunday night on television in the United States.
4. Rhett and Link (Revenues: $ 20 million; total subscribers: 41.8 million; total views: 1.9 billion)
Rhett and Link are two of YouTube’s oldest stars. They have already started producing comedy shows. Good morning mythical since 2012.
Rhett (left) and Link. Image: Mythical entertainment.
Rhett (real name Rhett James McLaughlin – 43 years old) and Link (Charles Lincoln III – 42 years old) recently spent $ 10 million to buy Smosh, a YouTube channel specializing in comic sketches. With the deal, Mythical Entertainment now has more than 100 employees and generates an estimated $ 11 million in advertising revenue on YouTube.
Good morning mythical He also owns a large fan club for a monthly fee of between $ 10 and $ 20 to access exclusive content.
3. Perfect friend (Revenues: $ 23 million; total subscribers: 57.5 million; total views: 2.77 billion)
Dude Perfect is a group of 5 friends who have been together since high school, including twins Coby and Cory Cotton; Garrett Hilbert; Cody Jones and Tyler Toney.
Image: Perfect doubt.
The group’s impressive YouTube performances set the stage for Dude Perfect to take their first longitudinal tour of the United States. The group’s trip grossed around $ 6 million and a documentary was released after that.
When Covid-19 flourished, in March of this year, Dude Perfect used his YouTube channel to organize a basketball and hockey competition to raise money for the Red Cross and Feeding America.
2. Mr. Beast (Jimmy Donaldson) (Earnings: $ 24 million; total subscribers: 47.8 million; total views: 3 billion)
Donaldson is the YouTube “star” to emerge on the list of Forbes.
Jimmy donaldson. Image: Instagram.
His videos are a mix of dangerous, expensive, and fun tricks. In the last year, he’s experienced freezing in ice, blowing up a Toyota, swinging 1,000 rounds, and building the world’s largest Lego tower.
His $ 160,000 worth of fireworks that exploded 180kg of fireworks have been viewed nearly 60 million times. Donaldson’s YouTube channel also has advertising deals for brands like Microsoft, Electronic Arts, and Honey.
1. Ryan Kaji (Revenues: $ 29.5 million; total subscribers: 41.7 million; total views: 12.2 billion)
This year’s nine-year-old “star” continues to rank number one in the top-earning YouTubers.
Image: Ryan Kaji.
Last November, Kaji became the first Youtuber to have a photo of himself in the giant balloon parade on Thanksgiving Day. His most popular video is Huge Egg Surprise Toy Challenge with more than 2 billion views, making it one of the 60 most viewed videos on YouTube.
In addition to “fast-paced” toy review videos, Kaji’s YouTube channel also includes content about home science experiments and hours of family storytelling. However, most of its revenue comes from licensing contracts for more than 5,000 products ranging from bedroom decorations to cartoon character masks and radios. Kaji also hired the children’s television channel Nickelodeon to produce a series of films entitled Ryan’s mystery date.
Dang thien (according to the Forbes)
