Unexpected consumer movement when stores discount 70%



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Thursday, 11/26/2020 17:36 PM (GMT + 7)

Across the streets and malls, shops and stores hang signs with up to 70% discount on all items, but the number of customers is still very small, even in some places where there are no customers.

Considered the biggest shopping festival of the year, for a long time, Black Friday originated in the US and then spread to Europe and is increasingly popular in Asian countries, including Vietnam.

This is an opportunity that consumers expect to buy goods at the most preferential prices, stores also use all kinds of “tricks” to attract customers, increase sales and profits.

This year, Black Friday falls on 11/27/2020, however, as recorded by PV on November 26, instead of the image of people huddling to look for “sales” as in previous years, this year, it is close On Black Friday, most of the stores are still empty, despite the fact that on the red streets they advertise up to 70% discount.

Black Friday: Surprising consumer move when stores offer a 70% discount - 1

Along the Cau Giay route, it is not difficult to see hundreds of shops with a 70% discount on signage but few customers.

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Even at night on Tay Son fashion street, in contrast to the “hunting for sale without sleep” sign, many stores are still quiet.

Black Friday: surprising consumer move when stores offer 70% - 3 discounts

Inside the store, there were hardly any customers.

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In the same situation, the stalls of big brands, although they sell up to 50%, only pass through the visitors.

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Even leather wallets are only VND 250,000 / item, but they are still on the shelf.

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The hallway was red with billboards, but there were hardly any passersby.

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The “sad” staff waited for customers.

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Even in many positions, sales people calmly “surf” the phone.

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Cosmetics and perfumes are up to 70% off, but still empty.

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In some stalls, after a 50% discount, there is also a buy 1 get 1 promotion, very few visitors come to see but also don’t buy

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The busiest spot is probably the food and beverage court, though these areas don’t have discount signs.

According to Ms. Hong Huong, who lives in Thanh Xuan, Hanoi, after “searching to sell” all morning, what surprised her the most was that the mall was too empty, in stark contrast to previous years.

“Last year I went to Black Friday but it was terribly crowded, there were places without parking spaces, even without good products. This year, when I found out about the experience, I went 1 day before and it was unexpectedly deserted. The economy is tough this year, so although there are many products with many discounts, I also limit purchases more, not as eagerly as every year, ”Huong said.

Source: http: //danviet.vn/black-friday-dong-thai-bat-ngo-cua-nguoi-tieu-dung-khi-cac-cua-hang-giam-gia-7 …

Many stores gleefully launched an offer

This year’s Black Friday 2020 falls on Friday, November 27, and is considered the biggest discount shopping occasion of the year in many countries around the world …

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