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Intellectual people
The main reason is attributed to this model having a small screen size, not suitable for the tastes of users in Vietnam.
On November 13, Apple began selling the iPhone 12 Pro Max and the Mini Duo 12 in select markets around the world. And on the evening of the same day, several stores in Ho Chi Minh City began importing Hong Kong’s first iPhone 12 Pro Max (code ZA / A). In the next few days, stores also brought machines from Singapore (code ZP / A) or America (LL / A) to Vietnam.
If the iPhone 12 Pro Max gets a lot of attention from users in Vietnam, the iPhone 12 mini is the complete opposite. The smallest model of the iPhone 12 is almost “invisible” on the market.
It wasn’t until the evening of November 16, three days after Apple went on sale, that a store in Ho Chi Minh City imported the first iPhone 12 mini. This is also almost the only 12 mini that has been brought to the Vietnamese market so far. Even after a week of sale, there is still no iPhone 12 mini in Hanoi.
Exchange with Intellectual peopleMany store owners said that they only imported the 12 Pro Max version. The main reason is said to be due to the fact that no customer has ordered this model.
“Vietnamese users don’t like small-screen iPhones. Also, the price of the iPhone 12 mini when I first come back to Vietnam will be quite high, even more expensive than the iPhone 12 version. Therefore, there is no reason for users to choose this device. ”Mr. Vu Duy, owner of a store specializing in iPhone trading in Cau Giay, Hanoi, shared.
A similar situation is happening in the general market. Based on the actions of many retail systems in Vietnam, the number of customers who ordered the iPhone 12 generation almost doubled compared to the same period last year. However, the 12 mini version orders are only a very small part.
“The iPhone 12 Pro Max is the device with the most pre-orders, accounting for 66.5% of all orders. Next up is the iPhone 12 Pro at 15.5%, iPhone 12 at 9.2% and iPhone 12 Mini at 8.8%, “said Dang Thanh Phong, media representative for major retail systems. Intellectual people.
In many other retail systems, the number of users who pre-order the mini version of the iPhone 12 is only around 5-8%. In contrast, the 12 Pro Max version has the highest order volume, accounting for around 50-60% of total orders.
“The iPhone 12 mini is considered an improved version of the SE 2020 model with a number of improvements, such as a newer design, a bezel-less display, and a Face ID facial recognition system. However, it is not suitable for the tastes of most Vietnamese consumers, ”said Le Xuan Tinh, representative of a telephone trading system in Le Hong Phong Street, District 10, Ho Chi Minh City.
The 4 versions of iPhone 12 mini, 12, 12 Pro and 12 Pro Max are expected to be officially sold in Vietnam on November 27. The iPhone 12 mini will start at VND 21.99 million for the 64GB memory option and the highest is VND 25.99 million for the 256GB memory option.
The iPhone 12 version is expected to start at VND 24.99 million for the 64GB memory option and VND 28.99 million for the 256GB memory. The iPhone 12 Pro version will start at VND 30.99 million for the 128GB option and VND 40.99 million for the 512GB option.
iPhone 12 Pro Max is the most powerful version of the recently launched iPhone 12 series, it will have a starting price of 33.99 million dong for the 128GB storage option and the more advanced option, 512GB memory, will be priced 43.99 million dong.
The Anh
