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Huong Giang is famous for the role of Miss International Transgender 2018, singer and entertainer – Photo: FB CHARACTERS
On the evening of November 7, the Miss Vietnam organizers announced that Huong Giang would be retiring from his role as a performer in the final round of the competition on November 12. Furthermore, Huong Giang announced that he will “stop some artistic activities for a while and focus on enthusiastic community projects.”
This is the first time that an artist has officially declared “suspending artistic activities” due to public opposition and boycott. Previously, some Vietnamese artists used to have similar tactics when dealing with scandal, but did not make an official statement.
The limit of the challenge of public opinion
“To be a celebrity, the biggest mistake is to defy public opinion, like pulling out the ego to apologize and apologize,” Ngan Kim’s audience commented on the Huong Giang case.
Before Huong Giang pulled out of the show on Miss Vietnam, some of the shows he participated in recently received a negative reaction from the audience.
The brand’s livestreams or social media posts about Huong Giang are awash with symbols of outrage and comments calling for a boycott.
Controversial photo of Huong Giang with the person in police uniform and “antifan” published on October 30 – Photo: FB CHARACTERS
The reason lies in the statements and movements against Huong Giang’s “antifan” from the end of October until now.
First, the singer posted a forum against the “antifan” community of more than 100,000 members on Facebook. She said that the actions of the “antifan” were intended to defame and depress her. He also asked them to stop boycotting the brands he represents.
The peak was on October 30 and 31, when Huong Giang posted photos and clips of her and a man in police uniforms arriving at the home of a suspected “antifan” for work.
The photo and clip caused public confusion, so far it is not possible to confirm the authenticity and identity of the person who is allegedly the police accompanying Huong Giang.
This action is evaluated as exceeding the limit. The public believes that Huong Giang equates “antifan” (enemies) with those who offend, defame or break the law.
Tran Thanh used to come to the home of people who spread false rumors to work, but it was handled properly and in accordance with the law – Photo: NVCC
After these consecutive moves, Huong Giang continued to be violently boycotted. Many viewers sent messages to Miss Vietnam organizers and brands asking them to stop cooperating with the singer.
“As a viewer, I declare that I will not use any brand that uses the image of the transgender Miss Huong Giang and I will not watch any program with Huong Giang” is one of the statements of This boycott movement.
Suspension: reputation tactics
The fact that Huong Giang stopped working for a while was not beyond the predictions of both netizens and people in the media industry.
In fact, this is a familiar move of many artists when they are faced with a mess that worsens their image and their name. But no one openly declared him like Huong Giang.
During that calm time, the artist can turn to charity, build a simple image, combine with good deeds to gradually recover the image.
Suspension is a way of handling the artist’s common media crisis – Photo: FB CHARACTERS
In the long term, to regain their reputation, they still have to depend on specialized products: music, movies, TV shows … Not only do they need to have a more serious attitude at work, they need to hone their ability to show advancements, to be welcomed back. by the public.
In fact, being boycotted or stopping activities is not too bad. At the very least, they make artists stop conscious, know where they need to complete, and become a better version of themselves. The fact that they take experience seriously also helps audiences get better products to enjoy.
In Huong Giang’s case, many people pointed out that she was a singer, but the latest music product was released 9 months ago. For a long time, he is most popular as a television entertainment character.
But that role made her have many “antifans” as of today due to the dense coverage and a series of “philosophical” statements, which were inconsistent and did not convince viewers.
Give it to her, Huong Giang’s latest official MV, released in March this year – Photo: HUONG GIANG ENTERTAINMENT
In addition to defying public opinion, Huong Giang seems to go beyond another limit, which is the coverage of an artist.
Before being ostracized, she was still the focus of shows like Who is that person, the Knights of the Great War, Our Sisters, the Future Children’s Designer? (just finished recording) …
The fact that artists cover all wave channels is a double-edged sword. The audience can change from like to dislike very quickly. The recent boycott is the inevitable “turning point.”
