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(Homeland) – Another extremely important task of the Malarkey Factory is to persuade neutral voters to lean towards Mr. Biden.
According to the US media, candidate Joe Biden secretly built an online campaign command center worth hundreds of millions of dollars in the 2020 US presidential election to deal with US President Donald Trump, as well as news. rumors about themselves.
This center is known as the “Malarkey Factory”, where crowds of employees sit in front of screens to control information that is unfavorable to Mr. Biden or that could affect voters, thus establishing measures to fight pay.
The Washington Post reported that so far, the Malarkey Factory has successfully intercepted three streams of information that are damaging to Biden’s image, including accusing the candidate of a terrifying far-right look and sleepy lethargy.
The Malarkey factory is said to have partnered with many famous Facebookers and large membership groups to fight Biden’s misinformation and fight back. Facebook’s refusal to buy ad campaigns as before to avoid influencing has caused the hub of Biden’s online campaign to bypass the law.
Additionally, Malarkey Factory also attracts some 5,000 celebrities on social media platforms to help protect candidate Biden’s image.
A prime example of this kind of war is when US President Donald Trump attacked far-right Biden and, out of sympathy among the Latin American community in Florida, the Malarkey Factory was quickly launched. image Candidate Biden and former US President Barack Obama are close and show love for America and people of color.
Find and fight back
According to Malarkey Factory Commander Rob Flaherty, your main task is to find information that is harmful to Mr. Biden, even the smallest, and then see which voters will be affected by that information and how. you want to intervene.
Detecting false information is not difficult, but the main thing is how they do not affect the decisions of voters and have effective responses.
George Washington University Associate Professor Matthew Hindman says that sometimes the best method against rumors is to do nothing to avoid spreading more false rumors. However, this decision is quite dangerous because it can obscure the image of Mr. Biden and strategists only have a few minutes to decide on politics as rumors appear because they spread very quickly on social media. from now on.
In this 2020 US presidential election, a lot of unfavorable information with candidate Biden appears on social media about old age, lack of style and intelligence. In response, Malarkey Factory posted videos showing Mr. Biden speaking clearly and clearly to voters.
With technology increasingly developing today, the digital world and social media have become a channel for distributing information and greatly influencing people’s opinions. Therefore, the establishment of anti-counterfeiting news fronts is gradually becoming an inevitable trend of election campaigns.
In particular, the failure of candidate Hillary Clinton in the 2016 election season caused Biden’s Democrats to pay more attention to social media.
Million Dollar Center
By estimates, Biden invested more than $ 10 million on the front lines of the fake news war when the Covid-19 translation caused Americans to primarily absorb information online. The project began in August 2020 when Biden brought together many groups both within and outside of his running team. The project staff is spread over many places like Washington DC, Maine, Portland … and a number of marketing and technology companies in Silicon Valley.
In fact, President Trump is said to have perfected a much larger digital war network than candidate Biden by using social media as an effective messaging tool. This credit belongs to President Trump’s former campaign manager Brad Parscale.
According to Trump campaign spokesman Tim Murtaugh, Biden’s side needs to clear up its false information before telling anyone else. Murtaugh cites false rumors as President Trump’s white supremacy, and calls the translation of Covid-19 a hoax or intention to eliminate the Social Security system.
“All of Mr. Biden’s campaign team is based on lies, so they should consider themselves better,” Murtaugh said.
Convincing voters and defending the results
Another very important task for Malarkey Factory is to persuade neutral voters to turn to Mr. Biden. The center has made a series of announcements in Pennsylvania and Michigan, two states with large electoral votes, and advocates for transparency. In the commercials, they played videos of voters who voted for Biden, explaining why they did so.
The center will test videos for thousands of people and, based on the results of the analysis, will cut and combine specific clips for each group of voters to persuade Biden’s candidate to vote.
The Malarkey Factory even cooperates with TikTok users, who are being targeted by criticism from President Trump for being Chinese products. Many famous people on this social network played short propaganda clips to vote for Biden.
Now with the Biden lead, Malarkey Factory says its most important task is to defend the gains, combat rumors of voter fraud, and rally the United States for a handover. if candidate Biden wins.
“Confidence in the election results is currently the number one goal we aspire to,” said Rapid Response Team Leader Rebecca Rinkevich of the Biden campaign team.
To the great advantage, Biden’s election team is working on scenarios to try to deal with, such as President Trump refusing to leave the White House and accusing him of fraud to change the election results. In this case the Malarkey Factory will disseminate the information that Candidate Biden has legally won, the election results are not fraudulent …
“This is a completely new front. It has become part of the game and it will not go away immediately,” emphasized Hindman, an associate professor at George Washington University.
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