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Initial steps
The attraction of VinFast in general and its electric car model in particular has crossed the border into Vietnam not only attracting the attention of the domestic media but also making a strong impression on the foreign media.
The VinFast electric car prototype has been widely shared on big and small news sites at home and abroad. The famous car news site Paultan said that the VinFast electric test car has the design of a Crossover with a smaller size than the C size models on the market.
In addition, through the initial images, it can be seen that the first electric car model from VinFast has many features from the Vietnamese car company with details such as slim LED headlights, LED taillights connecting the two sides. and the prominent V logo in the center. In addition, the car is also equipped with wheels with a robust and sporty 5-spoke design.
Meanwhile, the Motor1 website also reported with the caption “VinFast is developing electric cars to attack the US market in 2021.” Consequently, this car specialist expects VinFast’s new electric car model to make a strong impression as the recently launched President luxury SUV model.
The “American Dream” and Immediate Challenges
According to Bloomberg, billionaire Pham Nhat Vuong has made a very bold plan and considers himself a “utopia” for a fledgling car company: to sell cars in the US market. Specifically, VinFast plans to export electric cars to this difficult market by 2021 with a total investment of up to $ 2 billion, a figure equivalent to half of VinFast’s total investment.
This is a goal that not even large companies such as Toyota or Hyundai dare to dream of in the beginning. And immediately this plan received many multidimensional comments from international public opinion.
Mr. Michael Dunne, CEO of ZoZo Go Consulting Company, said VinFast will have to overcome many significant barriers to compete outside of the Vietnamese market. “It will take a long time for VinFast to be ready to compete in the United States, the world’s toughest auto market,” he said. To survive here, you need a strong brand strategy. “The CEO also added that when it comes to an Asian car brand, American consumers will immediately think of a Honda or Toyota, but the American market is famous for its pragmatism and love of destruction Creative ways will also leave the possibility of spending money on a car of a new brand.
Conquering demanding consumers in the US market is indeed a difficult problem that VinFast must solve if it is to be successful here. In fact, there are a number of Chinese companies that have also opted for the development of electric cars in the US and invested billions of dollars. Until now, these companies have not made a reputation for themselves, but that does not mean that the opportunity has ended in the US market and cannot be used as a reason to withdraw from the main ambition. the world’s leading automotive market. Remember, VinFast has created products and strategies that are very different from other car manufacturers.
The “Tesla of Vietnam” has enough reason to succeed
Such difficulties are overwhelming, but the Vietnamese automaker has not wavered. Sharing with Bloomberg, billionaire Pham Nhat Vuong said he accepts a loss of trillions of VND in the coming time to make up for VinFast.
Furthermore, to catch up and outperform other automakers, VinFast has chosen to take a shortcut to stay ahead by cooperating with the world’s largest partners in order to create quality and classy products. Satisfy the needs of the most demanding clients. Not to mention, VinFast has also invested heavily in facilities by dedicating a 3.5 billion dollar factory with an area of over 3 million square meters in Hai Phong to produce electric motorcycles, electric buses and umbrellas. electric bowl.
Coupled with long-term and serious foresight and strategies and recent successes, VinFast is entitled to confidently reap new achievements in bringing “battle” electric car products to the US market.
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