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Where is the power of US President Donald Trump’s words? And what factors have you used to promote this ability?
In an article published on The Conversation page, Associate Professor Robert Danisch from the School of Communication Arts at the University of Waterloo (Canada) said that to answer these questions, we must understand that the central problem lies in the deep misunderstanding and persistent of many people of the definition of “communication mode”, when it is considered that it simply transmits from one object to another information and meaningful words.
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| The president of the United States, Donald Trump. Photo: WSJ |
From the above perspective, President Trump’s words are only viewed as a channel to convey his thoughts to the audience, so many people are familiar with the bias that Mr. Trump’s words and Twitter posts are full of ” false information”.
The eloquence of President Trump
According to Associate Professor Danisch, the communication model is often described as transmission through language and other forms of signals over a communication channel and at a certain distance. However, this ignores “non-technical” factors and will not fully acknowledge President Trump’s eloquence through the way he expresses his opinion in words.
Many people often think that human communication is as complex as the transmission of technical information, and they often worry that others can “get” what they just said. This is like when President Trump’s doctors update the media on his health, they only have the mission of “providing” information so that others can “get” it.
Associate Professor Robert Danisch argues that analyzing what President Trump has said by solely determining whether it is right or wrong based on what is actually happening is an ineffective way of understanding what. Trump really wants to broadcast. Instead, we should focus on what Danisch and many others call the “rhetorical paradigm of communication,” the meaning and impact of the above information.
About 2,400 years ago, the famous Greek speaker and philosopher Gorgias said that words have a stimulating effect on the body. Ancient Greek prophets also spoke to wounded soldiers after the battle, hoping their words would heal the soldiers’ wounds.
So instead of asking questions like whether President Trump’s rhetoric is true or false, instead of trying to paraphrase every part of his statement to create a sense of understanding exactly what Mr. Trump is really talking about, we should ask ourselves: What effect do President Trump’s words have on us, especially his supporters?
Provoke a strong reaction
According to Robert Danisch, President Trump’s words are often intended to provoke a strong reaction. For example, by mocking reporters in masks, Trump knew he would provoke a strong reaction from both the media and his supporters, regardless of the veracity of the information. I think I just broadcast.
Trump also knows that elections in the US can never be won or defeated based on the ideas, policies, or choices of wise voters, but solely on the effects of words. candidates.
For 20 years teaching rhetoric and communication classes in most classrooms, Associate Professor Danisch always began by asking his students to pay more attention to the impact words have on others. not the information they want to convey. From past experience, he said that President Trump certainly understood that lesson, so what Trump said is not entirely interested in the authenticity of the information conveyed, but only for the purpose of creating. The strongest emotional impact, such as feelings of resentment, mistrust, and mutual conflict.
Confusing people we resent and distrust will attract more attention, and this has been a feature of the entertainment industry, reality television, and the theater arts for thousands of years.
This factor gives the audience a feeling of uncertainty, anxiety, fear … and that is the purpose behind President Trump’s words and gestures, regardless of the information he wants to convey. The team of doctors treating Mr. Trump at Walter Reed also serves that purpose, drawing attention to uncertain information.
Robert Danisch concludes that all the emotions that President Trump has previously pointed to is what has created a great attraction, causing people to now only pay attention to his movements, even when the president is hospitalized for treatment for Covid-19. Attention is always compelling, because how we respond to Mr. Trump’s words is always more meaningful than the amount of information he just passed on.
Amplifying Mr. Trump’s rhetoric
Whenever CNN or Fox News broadcast President Trump’s press conferences, they are helping to amplify their verbal effects by broadcasting them to a wider audience. Trump knows it, the media knows it too, but he keeps letting it happen.
According to Robert Danisch, it is because dramatic and stressors always attract attention, President Trump’s words have the effect of creating psychological tension, anxiety, conflict and thus attracted wide attention.
This can be easily seen in Trump’s analysis of rhetoric, methods of expression (such as exaggeration, visualization, personal attacks, ambiguity …).
The University of Waterloo associate professor said seeing President Trump in the right way requires changes in the way he reacts to every word he says. Therefore, we must evaluate all of Mr. Trump’s statements with a neutral and objective attitude, avoiding the psychology of offending or exaggerating them.
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