Opportunities for affordable apartments.

In early April, the Ecopark investor launched two twin towers of the Sky Oasis project, complementing Hanoi’s eastern supply of more than 1,200 1-3-bedroom units. This “upside-down” movement of companies in the context of the market crash due to the impact of the epidemic brings positive effects.

After a month of activity, the representative said that the occupancy rate of the two buildings was higher than the average level in the first quarter of 2020 and higher than expected by the Ecopark management. Previously, at the time of the presentation, the number of people interested in the project exceeded expectations. The location is a 20-minute drive from Ho Guom Lake, many high-end utilities developed by experienced investors … are the bright spots that make Sky Oasis well-received by the market.

However, the representative of Ecopark stated that the affordable price is the main factor that affects the investors’ decision. Apartments at Sky Oasis are around VND 1 billion. Starting at VND 860 million, customers can find apartments with an average area.

“That is why the group of young families under the age of 40 represented more than 60% of people with money for the project,” the representative evaluated and said that not only young families, but also investors with financial potential. Also looking for affordable apartments in this period.

In addition to the Ecopark Sky Oasis, the shopping cart in the off-season market has also added the remaining apartment pool from the TSG Lotus Sai Dong or The Terra – An Hung of Van Phu – Invest project. selected young products. The representative of Van Phu – Invest said that most of the clients who bought The Terra – An Hung apartments recently were young families with real housing needs. They appreciate the location of the project, the profits and the environment here.

The high absorption of these products reflects in part the optimism of the apartment market in the capital. In particular, the mid-range apartment line, mid-range prices still have development opportunities.

According to Do Thu Hang, Director of the Research and Consulting Department of Savills Hanoi, although the market in the first quarter of 2020 was affected by Covid-19, there are still many factors that drive demand for apartments in the long term.

Consequently, Hanoi has the highest percentage of people living in apartments in the country, at 12.9%, with 2.8% planning to buy a new house or apartment. The average size of the household tends to decrease and is currently 3.5 people per household. While the average per capita housing area in Hanoi is 26.1m2 per person in 2019, compared to 23.6 m2 per person in 2014.

Furthermore, foreign buyers are increasingly interested in quality projects in good places developed by reputable developers, expressed through the 30% limit for foreigners sold quickly. finished.

“We are likely to witness a recovery in new supply in the second half of the year with a strong push from developers to achieve sales targets,” said Thu Hang. B will continue to lead the supply, representing a large proportion this year.

Commenting on the resilience of the property market, Mr. Le Hoang Chau, president of the Ho Chi Minh City Real Estate Association (HoREA) also said that in the coming years, the trend for affordable and affordable apartments will increase. throne and still represent a large proportion in the market. While current supply is very limited, next year will surely continue to wait for consumers.

Overall expert evaluations, in the post-epidemic market recovery period, projects that meet real needs remain the choice of most buyers. An apartment worth 1-2 billion dong will remain a good trade item.

However, when the disease is controlled, investors are likely to eject the product at the same time, leading to fierce competition in the second half of this year. This requires companies to adjust their sales policies to increase accessibility to customers, such as reducing deposits, facilitating payment schedules, increasing the grace period for capital repayments …

For example, at Sky Oasis, the investor is offering the deals for the first time at Ecopark, such as that customers only pay 240 million VND to receive the house, back 0% interest and pay the principal until the house is received. and then 4 months. After receiving the house, guests pay 5 million per month.

“The price and payment are consistent with the real demand in the market. Even families with an income of VND 10 million per person can easily pay,” said the investor.

The price is reasonable, but the representative of Ecopark stated that the Sky Oasis apartment still meets the modern lifestyle, fulfilling the necessary green space for each family due to the synchronous planning and information of the island’s bay. By design, the project extends around a landscape lake of more than 50 ha, 5 times larger than Ho Guom Lake and 6 times larger than Truc Bach Lake. The investor said this is one of the largest lake and apartment projects in and around Hanoi.

“In Ecopark, the space of green trees and the surface of the water has an area of ​​up to 110 ha, reaching the rate of 125 trees per person. Thanks to the green patches that extend, the vast lake, Ecopark has become a of the ‘life areas’ worth living in. “Currently with good air quality. The newly launched tower also enjoys this advantage, “he shared.

In addition to the large vegetation and the water surface, Sky Oasis also has many high-end devices that first appeared in Hanoi, such as: Garden with thousands of m2 of cloudy foot view overlooking the Red River and the Villa in the 41st floor; Cloud pool that connects the two towers at a height of almost 200 m; Garden of Eden in the air on the 21st floor; Tropical oasis pool complex of hundreds of m2 on the 3rd floor; The indoor scale pedestrian street is completed by the 2.5 km outdoor pedestrian street that has hundreds of food, fashion and entertainment restaurants under the park shopping model.

At that time, TSG Lotus Sai Dong distributed by Northern Green Land attracted customers with the policy of receiving houses right at the time of signing the sales contract. Investors and banks also have an interest-free loan of 65% of the apartment’s value in 12 months. On the other hand, if clients have enough financing they can choose the form of advance payment to receive a discount, the savings can be up to 7.5% of the value of the apartment.

“Big Guy” Vinhomes also launched the Sapphire Parkville subdivision of the Vinhomes Smart City urban area in late April. In addition to the price of VND 1 billion, this investor also added customer service policies such as: lend 70% of the apartments with a term of up to 35 years, thanks to the principal until receiving the home. Home buyers also receive coupons to buy VinFast cars for VND 200 million.

Bao An – Truong Thinh