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Campaign groups and small business representatives have called on consumers to avoid this week’s Amazon Prime extravaganza and support small retailers.
On Tuesday and Wednesday, the tech giant will host its annual Prime Day event, with thousands of tantalizing deals, many of them at half price.
However, activists are asking consumers to consider the plight of local businesses that were already struggling to compete with Amazon before the shutdown.
Ethical Consumer, which has long campaigned to persuade shoppers to boycott Amazon on the grounds that it aggressively avoids paying taxes, has urged online shoppers to stop, pause and “think about the cost of vital utilities before clicking to pay. “
Meanwhile, the British Association of Independent Retailers (Bira) has asked consumers to consider small retailers who need their support “more than ever” if their local high street is not to become a boarded-up wasteland.
Launched in 2015, Amazon Prime Day started as a flash sale of mostly tech products and typically occurs in July.
It has grown rapidly and last year’s Prime Day was the largest shopping event in the company’s history, selling more than 100,000 laptops, 200,000 televisions and more than 1 million toys.
To take advantage of the offers, customers must be Prime members, which costs £ 79 a year.
Tim Hunt, director of Ethical Consumer, said there were a number of reasons why consumers should take their business elsewhere.
“Aside from tax avoidance, Amazon has a dubious track record on many issues, including worker rights and the environment. We urge consumers to think about whether they really need to make that purchase on Amazon Prime Day, and instead how they can use their money in a way that benefits society and the environment.
“There are several more ethical reputable brands that pay a fairer tax rate, including Richer Sounds and Lush cosmetics (both have received the fair tax mark). We call on consumers who need to make purchases to seek more ethical companies like these. “
Andrew Goodacre, CEO of Bira, said that nearly a quarter of independent retailers did not reopen after the shutdown, and many others came under great pressure.
“Despite the allure of the Internet, nothing can beat the positive experience of shopping at an independent local retailer knowing that money spent at a local store will in turn be spent on the local economy. Independent retailers are part of the community and need shopper support now more than ever, ”he said.
Meryl Halls, who heads the Booksellers Association, said the impact of the pandemic on main streets had been “catastrophic” for some and was an ongoing challenge for all retailers, including bookstores.
“It is crucial that consumers shop locally to ensure the future of the retail sector this Christmas,” he said. “Now there are even more ways to shop at local bookstores: booksellers have developed websites and adapted to offer phone, email and online ordering, with home delivery often an option. We actively encourage book lovers to start their Christmas shopping early to spread the demand. Buying locally and early will help secure jobs and support a thriving community on Main Street. “
During the lockdown, it emerged that Amazon buyers had spent nearly £ 9,000 per second on its products and services.
An Amazon spokesperson said this year’s Prime Day would see its “biggest small business promotion.”
“We are investing heavily in job creation and infrastructure across the UK – over £ 23bn since 2010. The UK has now become one of Amazon’s largest global hubs for talent and this year we announced plans to create 10,000 new jobs in the country by the end of 2020, bringing our total workforce to more than 40,000. This ongoing investment helped contribute to a total tax contribution of £ 1.1 billion during 2019: £ 293 million in direct taxes and £ 854 million in indirect taxes. “