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Throughout the pandemic, the Prime Minister has delivered the message of how to combat the spread of Covid-19 by using strong slogans, the most recent being “the rule of six.”
Boris Johnson admitted that over time the rules have been “complicated and confusing” for the public, but that they were being simplified to make them easier to understand.
One way the government has encouraged people to follow the advice is through the use of slogans, which have changed over time based on the severity of the pandemic and coinciding with the gradual easing of restrictions.
The public remembered the slogans during the daily televised briefings on Downing Street, which began in March and continued through June. The briefings were then offered “ad hoc” whenever important announcements were made.
When the UK closed in March, the Prime Minister introduced the slogan “Stay Home, Protect the NHS, Save Lives” as non-essential businesses like bars, pubs, restaurants, cinemas, discos, theaters, gyms and leisure centers. just as the places of worship were instructed to close.
He ordered people to only go out of the house to buy necessities “as little as possible” and to get one form of exercise a day.
He also said they could seek medical help, provide care for a vulnerable person or travel to work if “absolutely necessary.”
The message was later changed in May to “Stay alert, control virus, save lives” in a move to help ease the UK lockdown, but not end it immediately.
At the time, health experts expressed concern that the tagline lacked clarity and was confusing, fearing that it could lead to an increase in “risky behavior” from the public.
Explaining what it means to “stay alert”, the government said that people should stay at home “as much as possible” while “limiting contact with other people” and staying two meters away when possible.
On June 23, Johnson announced a series of changes to the lockdown measures in England that went into effect on July 4.
As more people were allowed to leave the house and socialize with others and more businesses were allowed to reopen, Johnson urged the public to remember the motto “hands, face, space.”
This motto advised people to wash their hands, cover their faces indoors, and continue to observe social distancing.
In an attempt to encourage people to eat at restaurants to help the struggling hotel industry, Chancellor Rishi Sunak developed the slogan “Eat Out to Help” for a month-long plan in August, in which the British ate more than 100 million discounted meals.
The latest ‘Rule of Six’ catchphrase comes after a surge in coronavirus cases in the UK.
As of Monday, gatherings of more than six people will be illegal in England, significantly lowering the current legal limit of 30 people.
At a Downing Street press conference on Wednesday, Johnson said: “This will apply in any setting, indoors or outdoors, at home or in the pub.
“The ban will be established in law and enforced by the police: anyone who breaks the rules runs the risk of being dispersed, fined and possibly arrested.
“This single measure replaces both the existing ban on gatherings of more than 30 people and the current guidance on allowing two households to meet indoors.
“Now you just need to remember the rule of six.”