PlayStation boss says investing in new IPs is “very risky” • Eurogamer.net



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“They cost more than $ 100 million these days.”

Jim Ryan, CEO of Sony Interactive Entertainment, has opened up about the risks of developing new IPs, calling it “very risky.”

In an interview with GQ, Ryan spoke candidly about recent Sony acquisitions and the risks involved in committing to an entirely new project.

“We’ve invested a lot organically over the course of the PS4 generation, more than people realize. We’ve added Insomniac Games [Spider-Man Miles Morales’ developer] through acquisition. We are making great games now and we certainly plan to continue making great games, “Ryan said (thanks, VG24 / 7).

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“The thing about those blockbuster games is they need a box office launch. They cost over $ 100 million to make these days and to be able to do that and bring new IP to market, which is a very risky thing and we did. four times in the PS4 generation, you have to have a box office release. “

Ryan also reflected on how PlayStation manages to balance new IPs with new installments from established franchises, stating that Sony thinks “very deeply and carefully” when it comes to balancing its portfolio.

“We have a management organization that is based on the individual studios and one of the things that we look at a lot is the portfolio and we look at the balance between new iterations of much loved series like God Of War or Uncharted and Shaking things with new IP like Horizon Zero Dawn or Ghost Of Tsushima. We thought about this very deeply and carefully. “

Sony recently confirmed that the $ 70 PlayStation 5 games reflect increased development costs. A Sony spokesperson said that the price hike for some of its PS5 games is “a reflection of the growing development resources required for these ambitious games,” but that Sony is selling some PS5 launch titles for less than that. with the “most important games”. to $ 70.



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