[ad_1]
Meghan Markle and Prince Harry signed an exclusive podcast deal with Spotify today, following in the Obamas’ footsteps to add to their £ 100 million deal with Netflix.
They will produce and host their own shows, beginning with a Christmas special launching this month.
The couple’s newly formed Archewell Audio will produce programming that ‘uplifts and entertains audiences around the world’ and features ‘diverse perspectives and voices’.
It is not known how much the contract is worth, but the streaming service agreed to a $ 100 million deal with comedian Joe Rogan in May.
The deal is the latest stage in the couple’s attempt to build what a marketing executive predicted today would be a “billion dollar brand.”
The campaign began with a £ 100 million partnership with Netflix that came to fruition this summer, followed by the reveal earlier this week that Meghan had invested in a new range of vegan oat milk ‘superlattes’ and £ 21 ($ 28) per package.
Harry, 35, and Meghan, 39, are set to earn up to £ 770,000 ($ 1 million) for delivering online chats, with requirements for any details, including an up-front fee and the ability to choose any moderator.
The duke spoke at a JP Morgan event in Miami earlier this year, where he received a six-figure sum.
The Sussexes ceased their royal duties in January this year and have been criticized for using their new independent status to sign multi-million dollar deals while refusing to give up their official titles.
An Archewell Audio teaser clip was released today, accompanied by a short description that reads: ‘Prince Harry, the Duke of Sussex and Meghan, the Duchess of Sussex present Archewell Audio. Coming soon to Spotify. ‘
Spotify’s latest exclusive deal was agreed with American comedian Joe Rogan this spring for a reputation of £ 82 million ($ 100 million).
Last year, both Barack and Michelle Obama signed their own deals with the streaming giant for an undisclosed sum.
The couple’s newly formed Archewell Audio will produce programming that ‘uplifts and entertains audiences around the world’ and features ‘diverse perspectives and voices’
Today’s announcement means the couple is following in the Obamas’ footsteps (pictured Dec. 1)
Spotify’s cleverly crafted and heavily scripted trailer featuring the Sussexes begins with Harry telling his wife, ‘Ladies first’ before Meghan says, ‘No, say it first because I think it sounds very good with your accent. ‘
The Duke of Sussex then says: ‘Archewell Audio’ and they say together: ‘Let’s do it’.
Prince Harry then says, ‘Hey guys, I’m Harry’ before Meghan says, ‘And I’m Meghan,’ and they both choose not to wear their titles.
Meghan then says, ‘One of the things my husband and I have always talked about is our passion for meeting people and hearing their stories. And no matter what the story is, they generally offer an understanding of where someone else is coming from. And somehow remind you of a story about yourself. ‘
Harry continues: ‘And that’s what this story is about. Present different perspectives and voices that you may not have heard before. And find our common ground. Because when that happens, change is really possible. “
The Duchess of Sussex says podcasts will try to “find kindness and compassion, something we saw in many places this year.”
She adds: ‘It will be the foundation of everything that is here at Archewell Audio, so that’s what we’re doing.
Their first show will be a ‘holiday special’ this month ‘featuring stories of hope and compassion from inspiring guests in celebration of the new year.’
Harry and Meghan mimic church bells before saying, ‘We can’t wait to share it with you and we’ll hang out later this month.
Meghan says: ‘We are talking to some amazing people who will share their memories that they helped shape this year. As we know, this has been difficult for everyone ”.
Speaking of the pandemic, Harry says: ‘So many people have suffered so much pain this year, they have experienced loss and a great deal of uncertainty, but it is worth mentioning that 2020 has connected us in ways we could never have imagined. Through infinite acts of compassion and kindness ”.
Plugging in the podcast, Harry says, ‘Here’s what you need to do, get on right now. Go Go. Tap, go, and that way you won’t miss out and you can hear new shows on Archewell Audio as soon as they come out. ‘
At the end of the trailer, Meghan says: ‘We are very excited. So go ahead and listen for free only on Spotify. We’ll see you here soon. ‘
Harry says goodbye with an American sounding ‘happy holidays’, while Meghan ends with a British ‘applause’.
The couple said in a statement today: ‘What we love about podcasting is that it reminds all of us to take a moment and really listen, connect with each other without distraction.
“ With the challenges of 2020, there has never been a more important time to do so, because when we listen to each other and hear each other’s stories, we remember how interconnected we all are. ”
The Duke and Duchess of Sussex have been embraced by the celebrity circuit after ditching royal duties in March and signed a multi-million pound deal with Netflix to produce content that provides ‘hope and inspiration’.
One of her latest ventures was a new vegan coffee brand, which Oprah Winfrey promoted today to her 19.2 million Instagram followers in a huge favor for her friend.
The record for an Instagram ad post was $ 500,000, paid to Kim Kardashian in 2015, but Borkowski said Oprah’s video on social media was at least a $ 1 million free ad post.
The couple will produce and host their own shows, starting with a Christmas special launching this month.
Oprah, America’s biggest TV star worth $ 2.6 billion, described the drink on Instagram as her “new drink of choice.” While its manufacturer, the Californian start-up Clevr Blends, claims that it brings all kinds of health benefits, it is ethical, respectful with the environment and a brand that is ‘dedicated to giving as ** t’.
Its packaging claims that it increases immunity, brain health, and digestion while reducing stress and improving concentration.
Meghan made her first public appearance today since revealing three weeks ago that she suffered a miscarriage in July.
In a video message to the US news channel CNN from the gardens of her mansion, she greeted the ‘silent heroes’ of the coronavirus pandemic, praising key workers and volunteers at food banks. Meghan, 39, and Harry, 36, have helped several charities distribute food in Los Angeles.
Forbes said the Duchess intends to invest in more women-led businesses as “she has made gender equality one of her main causes.”
Clevr Blends has a British CEO, Hannah Mendoza, who co-founded the firm with Roger Coppola, the only man on the team.
In a statement, Meghan, who did not disclose the size of her stake, said it was to support “ a passionate entrepreneur who prioritizes building a community alongside her business. ”
She added: ‘I am proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating a product that I personally love and that takes a holistic approach to wellness.’
Markle appeared on CNN on Monday to thank the pandemic’s ‘silent heroes’ when it emerged that she had invested in a superlatte oatmeal company.
Oprah, Meghan’s ‘neighbor’, promoted the brand on her Instagram page, a favor experts believe is worth millions of dollars in free advertising.
