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VisitBritain has announced that UK tourism companies registered in the ‘We are well to go’ program, which ensured visitors a safe visit last year, will now automatically receive an international award ‘Safe travel‘seal of World Travel and Tourism Council (WTTC).
The seal signifies that the destinations comply with international health and hygiene protocols and will help the recovery of UK tourism, especially after any future reopening of borders to foreign visitors.
“The globally recognized seal enables business and leisure travelers to distinguish destinations around the world that have adopted standardized health and hygiene protocols globally, so they can experience ‘Safe Travel’, and the adoption of VisitBritain will help restore consumer confidence, “he said Gloria Guevara, President and CEO of the WTTC.
More than 44,000 companies across the UK are registered with the ‘We’re Ready to Go’ program.
“We are delighted that Were Good To Go certified companies can also automatically register for the WTTC Safe Travels global seal, recognizing the standard of protocols and processes that we have in the UK. This is also testament to the hard work and commitment of tens of thousands of companies across the country that have adapted and innovated to find new ways of working safely and are now ‘ready to go,’ ”he said. Sally balcombe, CEO of VisitBritain.
“This international seal alongside our Were Good To Go brand also serves to reinforce that ‘ring of trust’ for visitors in the sense that UK businesses, attractions and tourist destinations have clear processes for welcoming them back from safely, as travel restrictions may be lifted. . “
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