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HEINZ AND INOCENT TEAM UP TO LAUNCH ‘SMOUP’
Heinz and Innocent said they have teamed up to create the most fruity and plant-based drink you never knew you needed – until now, Smoup, which is part soup and part smoothie.
Smoup is a flavorful blend of the iconic Heinz tomato cream soup and inocent’s best-selling strawberry banana smoothie.
Diletta Fagioli, Heinz Senior Brand Manager, said: “We were very excited to bring Smoup to life with the help of our fruity friends at inocent.
“At Heinz, we love creating new and tasty products for the public, whether it is Heinz Creamz, mixing Heinz Tomato Cream with Heinz Beanz or even a Heinz Tomato Sauce filled truffle, there is nothing we are afraid to try and we always do. It tastes delicious.
“At first, you might wonder why we wanted to create this, but once you try it, your doubts will disappear and you will be pleasantly surprised by this frozen treat. Smoup is going to be insane that will spread across the country this April. “
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