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There is a great demand to go back to the movies, says an industry leader.
People will make their personal decisions as to whether or not they are ready to re-enter theaters, an industry chief executive said, adding: “There is really a high demand to get back into theaters, and we will take care of them.” very very good.”
As set out in the coronavirus roadmap, cinemas will be able to open from May 17, provided transmission rates are low enough to ensure safety for all. The fourth step will go into action on June 21, when the social distancing regulations will no longer apply.
Before the West End theaters closed in December, all Nimax theaters, of which Nica Burns is CEO, were open with productions including Six at the Lyric, Death Drop at the Garrick and a series of concerts at the Palace. Upcoming returning shows include Everybody’s Talking About Jamie at Apollo, and Magic Goes Wrong will return to Vaudeville later this year.
Ms Burns told Sky News: “We opened last time through social distancing and we had 25,000 customers before they closed us again and the measures that were put in place worked very well, we know how to do it now … and we have very good feedback from customers who said how safe they felt. We had no incidents and a lot of people told us that they actually felt safer in a very organized theater setting than in many other places. “
Measures including social distancing, face masks, hand sanitizing, contactless tickets and a health questionnaire will be applied before attending to say you don’t have COVID or have not been in contact with someone who has, he said.
When asked if people would continue to have the same theatrical experience, he replied: “Yes, it was still possible in a 50% house to have a lot of fun … The audience itself was very excited to support and have a joyous experience. I saw all of them. my audiences leave, and I was much happier than when they arrived.
“But only some of the theaters can open; the bigger shows, they won’t be able to open until social distancing is removed because it’s just too expensive. So we have a little more time to wake up.” even the giant of joy that is the West End for everyone, and I feel like everyone is really ready to go out and have a good time in a safe and orderly way. “
