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IIt’s a two-sided story for the world’s ski resorts, as this week’s Mountain Trade Network conference revealed.
In France, where it has been confirmed that the elevators will not open in February …
Stephie Dijkman, commercial and marketing director of Tignes, one of the main ski resorts in France, has offered an honest view of the ski season in the country. She says:
Looking at the situation, sadly, it is terrifying what is happening in the world and, to be honest, I don’t think we will open any ski lifts this winter. It will be an incredible surprise if we do, and even better if the British can come out, but to be honest, it is too complicated.
In the very short term, we expect to enter a third blockade, according to information shared in the press.
Because my thinking is that we will not be open, or if we do for a few weeks, the economic crisis for some of the local businesses is just beginning and that is difficult to handle… We are only at the beginning of a long period of negative news.
Whereas in Canada, where the resorts are fully open, though for the locals …
Steve Pampel of Ski Big3, which operates Banff Sunshine, Lake Louise and Mount Norquay, is in a very different situation. He says:
We are lucky that our three resorts are open and we enjoy excellent conditions; in fact, Mount Norquay had one of its openings on October 25 of last year.
There are restrictions … the resorts have done a great job and worked very hard with Alberta Health Services to provide the best and safest experience possible.
The complex has introduced tents for people to shelter in, the mandatory use of masks and has closed restaurants for dining inside. Pampel adds:
Our goal is to stay open. The big difference for us is who we welcome now; Needless to say, we definitely miss the international market.
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