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Fashion designer Pierre Cardin died at the age of 98, according to the French Academy of Fine Arts.
The French star, who was born in Italy, was known for her edgy style and futuristic designs in the 1960s and 1970s.
He first worked in haute couture houses before launching his own brand and pioneering the use of licensing in fashion.
He put his label name on different products, including perfumes and cosmetics, as well as cigarette cases and baseball caps.
Cardin was known for his futuristic designs in the 1960s and 1970s.
Armani chocolates, Bulgari hotels, and Gucci sunglasses are built on Cardin’s understanding that the glamor of a fashion brand has a lot of marketing potential.
Cardin was also one of the first to bring haute couture to the masses by selling collections in department stores since the late 1950s.
By using licenses extensively, critics accused him of destroying his brand equity and the notion of luxury in general.
But he did not seem greatly affected by the criticism.
“It made sense to market my name,” Cardin told Germany’s Sueddeutsche Zeitung newspaper in 2007.
“Does money spoil ideas? After all, I don’t dream about money, but while I dream, I’m making money. It’s never about money.”
Pierre Cardin glasses. Image: Unimedia / Shutterstock
In his later years, he stopped presenting runway collections, but remained active in the industry, attending events and taking young designers under his wing.
He mentored prominent designers such as Jean Paul Gaultier.
Cardin was educated in central France after being born in San Biagio di Callalta, in northeastern Italy, in July 1922.
Cardin photographed in September this year
In 1946, he worked for another French fashion designer, Christian Dior, who had just started his own business.
Four years later, Cardin founded his own company in Paris and began designing masks and costumes for the theater.
Then in 1953 she presented her first women’s collection at the Printemps department store, and the following year her “bubble dresses” became a worldwide success and she opened her first boutique in the French capital.
In 1961, she created a men’s ready-to-wear department, and two years later she launched a women’s ready-to-wear department as she wanted haute couture to be more accessible.
