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On the pitch, the gulf between Liverpool and Manchester United has been growing steadily for some time.
United’s dominance in the 1990s and 2000s will likely never continue unopposed, but without a Premier League title to their name since Sir Alex Ferguson’s retirement in 2013, the drought has been particularly prominent.
And it does not seem like a situation that will be remedied soon.
United exited the Champions League in the group stage in Germany on Tuesday night, a 3-2 loss at the hands of RB Leipzig, a team that played in the fourth tier of German soccer, the Regionalliga Nordost, the season Ferguson left Old Trafford. .
Seven years later, United are behind players like RB Leipzig, the spoilers of German football, while former glories have been rebounded in their old adversary, Liverpool.
For Ole Gunnar Solksjaer, the exit from the main knockout competition of European club football and a fall in the Europa League and his dreaded ‘Thursday nights on Channel Five (when that happened)’ mean a significant blow to the finances of the club.
United’s departure means that £ 8.6 million is lost in prizes awarded to those who successfully navigate through the knockout stages, as well as all the potential money that accumulates with further progression.
Their economic benefit from the Europa League will be a fraction of what they would get from the Champions League. To put it in context, qualifying for the knockout stage would have been worth around £ 1 million more than winning the Europa League.
United’s record of three wins and three losses and a failure to qualify means they have scooped £ 20.7 million in prize money this season, £ 13.5 million of which they won for appearing in the competition’s group stage. .
If you compare his figure to what Liverpool have earned so far through their successful record and qualification, and if they beat FC Midtjylland winless tonight, it’s £ 34.1 million and with more revenue to generate.
Liverpool appear to be well placed to make a strong defense of their Premier League title this season, with Champions League football practically a fact again for next season even at this stage, barring one catastrophe on the pitch.
The same cannot be said for United, the regression of the Solksjaer team from the heyday of Ferguson, meaning other clubs have now made ground for them to fight for a place in Europe’s top table.
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Tottenham Hotspur has become a major force, while Leicester City has become part of the conversation about qualifying for the Champions League.
Manchester United’s global brand remains huge and continues to lead the pack when it comes to closing business deals, but continued stagnation means it is not a well they can always rely on.
The most recent accounts, released in October, took into account some of the damaging effects of the coronavirus pandemic on the club’s finances, with revenue falling from £ 627.1 million to £ 509 million, while net debt, something that has long pestered United fans over the property. for the Glazers, it was up 133 percent to 474.1 million pounds.
United had to take a 4 million pound a year drop in revenue from its Chevrolet deal, while they managed to halt a 25 million pound drop in revenue from Adidas last season after qualifying for the Champions League. Had they missed qualifying for this season’s competition, it would have meant a second year without him, and his kit supplier would have been able to cut their payments from £ 75 million to £ 50 million.
By comparison, Liverpool managed to get a £ 2 million per year increase in its sponsorship with travel company Expedia during the pandemic.
Despite all this, the Glazers were able to get £ 20 million in stock dividends last year, and more is expected.
When you put where United is now and you compare it to Liverpool, the differences are marked from top to bottom.
Since Fenway Sports Group took over the Reds in 2010, their measured approach to success has reaped rewards, a Champions League title and a first Premier League title in 30 years, their major achievements so far.
The investment both on and off the court, the latest of which was the transfer of £ 50 million from Melwood to a new training facility in Kirkby, and the elimination of debt that the heinous Tom Hicks and George Gillett had placed in the club before FSG, it means the Reds have taken the last decade to build on and off the field.
United’s has been a story of decline and one that worries them greatly about what the next 10 years will be like at Old Trafford.
Dominance in the field is over, the financier could also fall if they don’t address the root cause soon enough. There cannot be one without the other for an indefinite period of time.
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