Amazon’s customer service team makes geography fail and inadvertently unites Ireland



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An Amazon support member attempting to help a subscriber on Twitter was apparently not fully aware of world geography when he suggested to the user that Northern Ireland was not part of the UK.

Chris Jones was tweeting to the AmazonHelp account on Saturday, asking why he missed the Fall Nations Cup, an international rugby tournament that airs live on Amazon Prime. After fixing some potential glitches, the helper believed he had found the problem: the match was only available to Prime members in the UK.

As Jones points out in his answer, Northern Ireland is in fact part of the United Kingdom, which actually means United Kingdom of Great Britain and Northern Ireland. History students of the 20th century will recall that the 1998 Good Friday Agreement ended decades of political violence in the region, recognizing Northern Ireland as a region of the United Kingdom. The Republic of Ireland (generally referred to simply as “Ireland”) is a separate country.

In the end, someone from Amazon Support realized the error and offered an apology.

I suspect the person who tweeted the “we do not have the rights” tweet was possibly an American or resided in the US because he spelled “apologize” with a Z. The follow-up tweet says “apologize” with the S, which is how it is He usually writes in other English-speaking countries (including the UK).

While not everyone was amused by the bug, most Twitter did what Twitter does and kindly informed AmazonHelp about the nature of his error.

And some express the situation in terms that Amazon could better understand:

We reached out to Amazon for comment and will update if we receive a response. In the meantime, we’ll have a pint of Guinness and hope the road rises to meet you, member of the Amazon customer service team.



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