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John Lewis has unveiled his long-awaited Christmas TV commercial, which this year celebrates small acts of kindness.
The poignant campaign, titled ‘Give A Little Love’, is said to have been inspired by the British public’s response to this year’s coronavirus pandemic.
The ad begins with a boy whose soccer ball is stuck in a tree.
A friend steps in to help him, prompting more acts of kindness, with each clip switching between live action and various styles of animation.
The ad ends with the message ‘Give A Little Love’ written in the sky with airplane smoke that resembles a World War II spitfire, in homage to Captain Tom Moore.
(Image: Brochure)
The former British Army officer inspired many people with his act of kindness as he raised £ 15 million for NHS Charities together by circling his garden before turning 100 during the shutdown.
After such a difficult year for many, John Lewis said they had considered scrapping their expensive winter marketing campaign, but instead decided to use their ad to raise money for some much-needed causes.
The two new joint announcements, from Waitrose and John Lewis, aim to raise £ 4 million for the Home Start and Fare Share charities.
While the store branches will donate another £ 11 million to help local charities supporting families in need this Christmas.
(Image: Brochure)
(Image: Brochure)
The retailer said it hopes the campaign, which will be carried out under the slogan “Give a little love”, will encourage people to donate to causes.
And for the first time ever, the John Lewis ad has the soundtrack to a new song written and performed by BRIT award winner Celeste.
The soulful voice of the 26-year-old British-Jamaican singer is heard throughout the commercial accompanied by a piano.
(Image: Brochure)
(Image: Brochure)
John Lewis CEO Pippa Wicks said: “We recently set our ambition for our business to be a force for good, so we decided this year was the year to break the mold and do something different.
“We have a long tradition of helping support the communities we serve, so as we launch one of our most beloved assets, our Christmas announcement, it is appropriate to take another step forward by working hand in hand with two charities. amazing people who support families in need. “
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