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Liverpool fans boycotted Sky Sports Box Office after being told they had to pay £ 14.95 to watch their team play Sheffield United.
Instead, supporters rallied and managed to raise more than £ 81,000 for food banks.
Almost all Premier League clubs voted unanimously to charge fans £ 14.95 for watching matches that were not scheduled to be broadcast on television.
The move has been met with outright negativity, ridiculed by supporters and experts alike.
With land off limits due to the Covid-19 pandemic, the measures in place have been declared opportunistic, out of touch, and surprisingly greedy.
Sky Sports and BT Sport have refused to disclose the number of PPV matches sold and fans have taken matters into their own hands.
Liverpool faithful are the last, they refuse to pay and instead contribute to local charities.
The Spirit of Shankly fan group raised over £ 81,000 after donating £ 14.95 to food banks.
A week of humanitarian work follows from Manchester United striker Marcus Rashford, who has been busy trying to keep starving children from starving for half the period.
The Liverpool fan group said: “Do not join in the speculation. Boycott. There is a humanitarian crisis in our country that is only going to get worse.”
The Merseysiders follow fans of other Premier League clubs, who have also refused to increase the Premier League coffers.
(Image: GETTY)
Newcastle fans started the trend after raising close to £ 20,000 after boycotting their match against Manchester United.
That game came on the first Saturday since the Premier League introduced the measures.
Leeds United supporters followed him when they donated around £ 40,000 to food banks during the Whites’ match against Aston Villa.
With the growing concern about additional fees on top of Sky Sports and BT Sport subscriptions, it remains to be seen whether or not prices will drop.
Similar measures have already been implemented throughout the football pyramid.
However, it can be argued that lower league clubs are in much more desperate need of revenue compared to Premier League teams, which already receive large chunks of television deals around the world.
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